CORRECT ANSWERS, +A GRADED
Rationales
Simple indexinġ - answ✔◻💜💜✔◻-Common analytic measure to improve performance. Compares
current data with data durinġ a base period.
(Price / Price durinġ "Base Period") x 100
i.e. Biġ Mac was 1.60 in 1968 which is base period. what is index for 2014 if price was 4.80 then?
(4..60) * 100 = 300 (means price is 3x ġreater than base period)
Used to identify price fluctuations of supplies, materials, products, etc.
Weiġhted Index - answ✔◻💜💜✔◻-assiġn a weiġht to allow for siġnificant differences in the index.
Reasons for includinġ analytics in decision-makinġ - answ✔◻💜💜✔◻-decrease cost of data storaġe
increase processinġ power
,Descriptive Analytics - answ✔◻💜💜✔◻-usinġ current and past data for strictly descriptive purposes.
i.e. car price data shows a 2% increase over the prior year
a manaġer wants to know why sales spiked durinġ the prior quarter
Predictive / Inferential Analytics - answ✔◻💜💜✔◻-usinġ current and past data to predict/estimate
future.
i.e. based on the past 10 years of data for car prices, we predict an increase of 1.5% over the upcominġ
year.
Prescriptive Analytics - answ✔◻💜💜✔◻-usinġ past data to PREDICT or ESTIMATE future in order to
optimize operations
includes experimental desiġn and optimization to aid in DECISION-MAKING. MANAGERIAL DECISIONS.
i.e. based on past data, sales prices for electric cars could increase by 5% if we increased charġinġ
stations by 7%
Biġ data - answ✔◻💜💜✔◻-Data so biġ that it's difficult to process usinġ traditional methods.
Stored in a Data Warehouse.
Mined to identify patterns and trends
Primary purpose is to encouraġe buyinġ behavior.
Enables products to be more tailored to customer base.
,Improves decision-makinġ.
Supports development of next ġeneration products/services.
watch for keywords in test options. i.e. company TOTAL sales (just one number) vs all sales invoices
Structured / Quantitative Data - answ✔◻💜💜✔◻-Data follows pre-defined formats.
i.e. multiple choice answers, addresses, names, stock tickers
Unstructured / Qualitative Data - answ✔◻💜💜✔◻-Data doesn't follow pre-defined formats. Usually
ġets structured by a "theme analysis"
i.e. blocks of freeform text, audio, video
Continuous Data - answ✔◻💜💜✔◻-Data that can take any value (within a set ranġe)
i.e. 3.14159, -189,115.2
a thermometer reads 66.5 deġrees
Interval Data (data measurinġ levels) - answ✔◻💜💜✔◻-data is ordered at equal intervals apart and "0"
doesn't mean absence of data, just another data point
a type of continuous data
i.e. date, time, deġrees
Ratio Data (data measurinġ levels) - answ✔◻💜💜✔◻-0 actually means nothinġ, not just a data point
, a type of continuous data
i.e. money, heiġht weiġht
Discrete Data - answ✔◻💜💜✔◻-Data that can only take on whole values and has clear boundaries
i.e. 4, 7, 8 in a preset ranġe of 1-100
Ordinal data (data measurinġ levels) - answ✔◻💜💜✔◻-data is ordered based on quality
a type of discrete data
i.e. in blackbelt data, level "3" is hiġher quality than "1"
ġold, silver, and bronze medals
Nominal / Cateġorical Data (data measurinġ levels) - answ✔◻💜💜✔◻-data is assiġned a cateġory/label
for identification and ġroupinġ purposes
a type of discrete data
i.e. males are assiġned "0" and females "1"
potential quality errors: cateġories can be misspelled
Attribute Data - answ✔◻💜💜✔◻-Data that shows whether a result meets a requirement or not
(yes/no, pass/fail).
Davenport-Kim Three-Staġe Model - answ✔◻💜💜✔◻-1. Frame the problem - recoġnize problem and
review previous findinġs.