WGU D077 DIGITAL MARKETING AND BRANDING PRINCIPLES EXAMINATION 2026 COMPREHENSIVE STUDY NOTES AND ANSWERS

WGU D077 DIGITAL MARKETING AND
BRANDING PRINCIPLES EXAMINATION 2026
COMPREHENSIVE STUDY NOTES AND
ANSWERS

◉ Primary Research/Data
Answer: first hand research/data is often more relevant and the
company owns it. It costs more and takes more time. (type of
research/data)


◉ Secondary Research/Data
Answer: second handed research/data. It is cheap and easily
accessible. It can have gaps in areas needed, can be less relevant, can
be outdated. (type of research data)


◉ Qualitative research/data
Answer: data that cannot be put into numbers (think Quality) based
off of words. In depth data is given. Give richer insights. (Type of
research/data)


◉ Quantitative research/data

, Answer: data that can be quantified in numbers. (example scale of
one to ten or rate your experience) (type of research/data)


◉ six primary research techniques
Answer: Observation, In-depth interview, Focus Groups, Social
Listening, Survey Research, and Experiments,


◉ Observation
Answer: Watching People (six primary research techniques)


◉ In-depth interview
Answer: Talking one on one (six primary research techniques)


◉ Focus Groups
Answer: small groups, has a moderator, people are brought together
to be addressed questions, the people are paid, gives qualitative
data. (six primary research techniques)


◉ Social Listening
Answer: monitoring online chatter, social media conversations,
soliciting info from social media community. (six primary research
techniques)