WGU D077 SALES PROCESS AND
NEGOTIATION STRATEGIES ASSESSMENT
2026 COMPLETE Q AND A STUDY PACK
◉ Mission Statement
Answer: Vision statement, why the marketing plan exists, what
problem the company wants to fix. (five steps of marketing planning
process)
◉ Situations Analysis
Answer: preventing the controllable and uncontrollable elements.
Helps understand marketing environment, prospective customer,
organization capabilities, and meet market needs. analyze internal
and external factors. (five steps of marketing planning process)
◉ Objectives
Answer: Helps team understand goals, Smart: Specific, Measurable,
Achievable, Relevant, Time Bound. (five steps of marketing planning
process)
◉ Strategy Development
,Answer: defines how marketing mix can be used to achieve goals.
Strategies align with objectives, Identify target market. (five steps of
marketing planning process)
◉ Monitoring & Control
Answer: Tracking progress, measuring performance, and plan the
adjustments. Check if products are meeting needs. (five steps of
marketing planning process)
◉ SWOT analysis
Answer: As a situation analysis tool that examines the internal
(controllable) and external (uncontrollable) factors that impact the
organization and its strategies.
◉ Internal factors
Answer: Financial, technical, competition position, human resources,
product line factors. Divided into strengths and weaknesses. (Type
of SWOT analysis factor)
◉ External factors
Answer: Technology, competition, economic, political, legal, and
social trends. Divided into Opportunities and Treats .(Type of SWOT
analysis factor)
, ◉ BCG Matrix
Answer: This Chart is used when a company has many different
products or even many different lines of business, strategy becomes
more complex. The company needs to not only complete a situation
analysis for each business, but also determine which businesses
warrant focus and investment.
◉ (Star) High Growth Potential/High Market Share
Answer: high market share in a fast-growing industry. This kind of
product or business is poised to bring a strong return on the funds
invested. It also has the potential to become a cash cow at the end of
the product life cycle, which can fund future investments. (BCG
Matrix Category)
◉ (?) High Growth Potential/Low Market Share
Answer: product or business that has low market share currently
but is in a growing industry. Has the potential to become a star or a
Dog and growth potential requires close monitoring. (BCG Matrix)
◉ (Cash Cow) Low Growth Potential/High Market Share
Answer: high market share and is in a slow-growing industry. It is
bringing in more money than is being invested in it, but it does not
have much growth potential. (BCG Matrix)
◉ (Dog) Low Growth Potential/Low Market Share
NEGOTIATION STRATEGIES ASSESSMENT
2026 COMPLETE Q AND A STUDY PACK
◉ Mission Statement
Answer: Vision statement, why the marketing plan exists, what
problem the company wants to fix. (five steps of marketing planning
process)
◉ Situations Analysis
Answer: preventing the controllable and uncontrollable elements.
Helps understand marketing environment, prospective customer,
organization capabilities, and meet market needs. analyze internal
and external factors. (five steps of marketing planning process)
◉ Objectives
Answer: Helps team understand goals, Smart: Specific, Measurable,
Achievable, Relevant, Time Bound. (five steps of marketing planning
process)
◉ Strategy Development
,Answer: defines how marketing mix can be used to achieve goals.
Strategies align with objectives, Identify target market. (five steps of
marketing planning process)
◉ Monitoring & Control
Answer: Tracking progress, measuring performance, and plan the
adjustments. Check if products are meeting needs. (five steps of
marketing planning process)
◉ SWOT analysis
Answer: As a situation analysis tool that examines the internal
(controllable) and external (uncontrollable) factors that impact the
organization and its strategies.
◉ Internal factors
Answer: Financial, technical, competition position, human resources,
product line factors. Divided into strengths and weaknesses. (Type
of SWOT analysis factor)
◉ External factors
Answer: Technology, competition, economic, political, legal, and
social trends. Divided into Opportunities and Treats .(Type of SWOT
analysis factor)
, ◉ BCG Matrix
Answer: This Chart is used when a company has many different
products or even many different lines of business, strategy becomes
more complex. The company needs to not only complete a situation
analysis for each business, but also determine which businesses
warrant focus and investment.
◉ (Star) High Growth Potential/High Market Share
Answer: high market share in a fast-growing industry. This kind of
product or business is poised to bring a strong return on the funds
invested. It also has the potential to become a cash cow at the end of
the product life cycle, which can fund future investments. (BCG
Matrix Category)
◉ (?) High Growth Potential/Low Market Share
Answer: product or business that has low market share currently
but is in a growing industry. Has the potential to become a star or a
Dog and growth potential requires close monitoring. (BCG Matrix)
◉ (Cash Cow) Low Growth Potential/High Market Share
Answer: high market share and is in a slow-growing industry. It is
bringing in more money than is being invested in it, but it does not
have much growth potential. (BCG Matrix)
◉ (Dog) Low Growth Potential/Low Market Share
