QUESTIONS AND CORRECT ANSWERS
GRADED A+
◉ Brokerages have traditionaly used technology for operational
reasons. Identify three other areas where brokers have found that
technology can be beneficial.
Answer: 1. Enhance profitability
2. Build client relationships
3. Improve effectiveness
◉ Identify, using example, how technology can enhance profitability.
Answer: An advantage of technology is a reduction in labour Costa
as a percentage of total revenue. This may be the result of reduction
in the number of employees required to maintain production, or by
improving the ability of existing brokers to generate revenue.
◉ Identify how technologies can significantly improve the marketing
effectiveness of a brokerage.
Answer: By creating a faster response to the client. Modern database
technology enable brokerages to identify specifically who is buying
insurance from them and who their most effective brokers are.
, ◉ Identify three ways modern database technology can assist a
brokerage in it's marketing efforts.
Answer: 1. It enables brokers to target the most appropriate market
segments and to create relationships with clients.
2. Enables them to enhance the relationships with existing clients by
providing them with the information to predict future insurance
needs.
3. Marketing efforts can be very focused and refined, resulting in a
higher return on investment of both time and marketing dollars.
◉ Brokerage office procedures are affected in several ways by
technology, and technology needs to work for the brokerage and not
the other way around. Identify three ways or areas where
technology can improve effectiveness in a brokerage.
Answer: 1. Reduces administrative tasks, and frees producers to do
what they do best: sell insurance and service clients
2. Technology helps standardize office procedures such as abeyance
processes and file documentation.
3. Follow-up activities are better coordinated and the potential for
errors and omissions will be reduced.