COMPREHENSIVE QUESTIONS AND
ACCURATE SOLUTIONS
◉ the different ways the companies compensate the brokerage
Answer: commissions, profit sharing, rewards
◉ how do policyholder services impact the brokerage?
Answer: Poor service to the brokerage results in poor service to the
client
◉ what are the 2 approaches to developing a plan
Answer: bottom up and top down
◉ what is the most effective approach to developing a plan between
bottom up and top down
Answer: combination of both with open communication
◉ 4 characteristics of an effective plan
Answer: simplicity, flexibility, severability, practicality
,◉ what is an action plan
Answer: action plans have a period of one year and are aimed at
achieving specific goals
◉ what is a strategic plan
Answer: a long term plan of 3-5 years and applies to the brokerage
as a whole
◉ 7 components of strategic plan- SAMDDDS
Answer: scanning external environment, analyzing internal
environment, matching strengths and weaknesses, define focus,
develop strategies, develop objectives, setting goals
◉ how to conduct an external environment scan and what is
specifically identified
Answer: looking at the competitive environment in the which the
brokerage competes with so that it will be able to assess its abilities
to compete
◉ how do you analyze the internal environment to identify strengths
and weaknesses
Answer: brokerage needs to look inside itself and determines what
does it do better then the competitors, what strengths are not being
used effectively, how strong is it financially
, ◉ what information does a SWOT analysis reveal and how to react to
it
Answer: it reveals opportunities so the brokerage can capitalize on
them and it highlights threats so the brokerage may void them
◉ how to develop a corporate focus statement
Answer: determine who we are and what is our purpose
◉ what is the purpose of a corporate focus statement
Answer: it helps the leadership of a business deal with change
◉ how do strategies, objectives and goals flow from a mission
statement
Answer: a mission statement outlines where the brokerage is
headed and what it intends to accomplish
◉ how to ensure successful implementation of a plan
Answer: controlling implementation, linking budgets to strategies,
motivating for implementation
◉ 3 elements to organizing staff effectively