MARKET RESEARCH CERTIFICATION EXAMINATION
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Market research is:
A. Systematic collection and analysis of market information
B. Product manufacturing
C. Advertising design
D. Accounting process
Answer: A
Rationale: It involves gathering and analyzing market data.
2. The main purpose of market research is to:
A. Support decision-making
B. Increase production
C. Reduce employees
D. Stop marketing
Answer: A
Rationale: Helps businesses make informed decisions.
3. Primary data is:
A. Data collected firsthand
B. Already published data
C. Government reports only
D. Old advertisements
Answer: A
Rationale: Directly collected by researcher.
4. Secondary data is:
A. Previously collected data
B. Survey data only
C. Experimental data
D. Raw data only
Answer: A
Rationale: Existing information sources.
,5. A research problem is:
A. A question to be investigated
B. A product issue
C. A marketing ad
D. A budget plan
Answer: A
Rationale: Defines study focus.
6. Sampling is:
A. Selecting a subset of population
B. Studying everyone
C. Designing ads
D. Manufacturing products
Answer: A
Rationale: Choosing representative group.
7. Population in research is:
A. Entire group under study
B. Sample only
C. Survey tool
D. Data analysis method
Answer: A
Rationale: Total group of interest.
8. A sample is:
A. Part of the population
B. Entire population
C. A marketing tool
D. A report
Answer: A
Rationale: Subset of population.
9. Qualitative research focuses on:
A. Non-numerical data
B. Only numbers
C. Only statistics
D. Only graphs
Answer: A
Rationale: Descriptive insights.
, 10. Quantitative research focuses on:
A. Numerical data
B. Opinions only
C. Stories only
D. Images only
Answer: A
Rationale: Statistical analysis.
11. Survey method uses:
A. Questionnaires
B. Machines
C. Ads
D. Pricing tools
Answer: A
Rationale: Data collection instrument.
12. Interview method involves:
A. Direct questioning
B. Random guessing
C. Coding data
D. Advertising
Answer: A
Rationale: Verbal data collection.
13. Observation method is:
A. Watching behavior directly
B. Asking questions only
C. Selling products
D. Designing ads
Answer: A
Rationale: Behavioral monitoring.
14. Questionnaire is:
A. Written set of questions
B. Sales report
C. Ad copy
D. Budget plan
Answer: A
Rationale: Data collection tool.
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Market research is:
A. Systematic collection and analysis of market information
B. Product manufacturing
C. Advertising design
D. Accounting process
Answer: A
Rationale: It involves gathering and analyzing market data.
2. The main purpose of market research is to:
A. Support decision-making
B. Increase production
C. Reduce employees
D. Stop marketing
Answer: A
Rationale: Helps businesses make informed decisions.
3. Primary data is:
A. Data collected firsthand
B. Already published data
C. Government reports only
D. Old advertisements
Answer: A
Rationale: Directly collected by researcher.
4. Secondary data is:
A. Previously collected data
B. Survey data only
C. Experimental data
D. Raw data only
Answer: A
Rationale: Existing information sources.
,5. A research problem is:
A. A question to be investigated
B. A product issue
C. A marketing ad
D. A budget plan
Answer: A
Rationale: Defines study focus.
6. Sampling is:
A. Selecting a subset of population
B. Studying everyone
C. Designing ads
D. Manufacturing products
Answer: A
Rationale: Choosing representative group.
7. Population in research is:
A. Entire group under study
B. Sample only
C. Survey tool
D. Data analysis method
Answer: A
Rationale: Total group of interest.
8. A sample is:
A. Part of the population
B. Entire population
C. A marketing tool
D. A report
Answer: A
Rationale: Subset of population.
9. Qualitative research focuses on:
A. Non-numerical data
B. Only numbers
C. Only statistics
D. Only graphs
Answer: A
Rationale: Descriptive insights.
, 10. Quantitative research focuses on:
A. Numerical data
B. Opinions only
C. Stories only
D. Images only
Answer: A
Rationale: Statistical analysis.
11. Survey method uses:
A. Questionnaires
B. Machines
C. Ads
D. Pricing tools
Answer: A
Rationale: Data collection instrument.
12. Interview method involves:
A. Direct questioning
B. Random guessing
C. Coding data
D. Advertising
Answer: A
Rationale: Verbal data collection.
13. Observation method is:
A. Watching behavior directly
B. Asking questions only
C. Selling products
D. Designing ads
Answer: A
Rationale: Behavioral monitoring.
14. Questionnaire is:
A. Written set of questions
B. Sales report
C. Ad copy
D. Budget plan
Answer: A
Rationale: Data collection tool.
