MARKETING MANAGEMENT EXAMINATION QUESTIONS AND CORRECT ANSWER WITH EXPLANATION GRADED A+ STUDY GUIDE

MARKETING MANAGEMENT EXAMINATION QUESTIONS
AND CORRECT ANSWER WITH EXPLANATION GRADED
A+ STUDY GUIDE SOUTHERN NEW HAMPSHIRE
UNIVERSITY
1. Marketing is best defined as:
A. Selling products only
B. Creating, communicating, and delivering value to customers
C. Managing courts
D. Arresting customers
Answer: B
Rationale: Marketing focuses on value creation and exchange.

2. The core concept of marketing is:
A. Production
B. Customer needs and wants
C. Law enforcement
D. Pricing only
Answer: B
Rationale: Marketing starts with customer needs.

3. Market segmentation is:
A. Selling everywhere
B. Dividing market into groups of similar customers
C. Ignoring customers
D. Increasing production
Answer: B
Rationale: Helps target specific groups.

4. Target marketing refers to:
A. Random selling
B. Selecting specific market segments
C. Ignoring market research
D. Increasing prices only
Answer: B
Rationale: Focuses on chosen segments.

,5. Marketing mix consists of:
A. 2Ps
B. 4Ps (Product, Price, Place, Promotion)
C. 6Ps
D. 10Ps
Answer: B
Rationale: Core marketing elements.

6. Product in marketing means:
A. Only physical goods
B. Anything offered to satisfy needs
C. Courts and laws
D. Only services
Answer: B
Rationale: Includes goods and services.

7. Price refers to:
A. Cost of production only
B. Value exchanged for a product
C. Legal fine
D. Salary
Answer: B
Rationale: What customers pay.

8. Place in marketing refers to:
A. Country only
B. Distribution channels
C. Courts
D. Police stations
Answer: B
Rationale: Product availability.

9. Promotion involves:
A. Product design
B. Communication with customers
C. Arresting buyers
D. Law enforcement
Answer: B
Rationale: Communication strategy.

, 10. Marketing management is:
A. Random selling
B. Planning and controlling marketing activities
C. Law enforcement
D. Production only
Answer: B
Rationale: Structured marketing process.

11. Customer value is:
A. Price only
B. Difference between benefits and costs
C. Court decision
D. Salary
Answer: B
Rationale: Perceived benefit.

12. Customer satisfaction occurs when:
A. Expectations are met or exceeded
B. Price increases
C. Product fails
D. Service stops
Answer: A
Rationale: Meeting expectations.

13. Marketing research is used to:
A. Arrest customers
B. Gather market information
C. Ignore competition
D. Reduce sales
Answer: B
Rationale: Data-driven decisions.

14. Consumer behavior studies:
A. Laws
B. How consumers make buying decisions
C. Courts
D. Crime
Answer: B
Rationale: Buying patterns.