HMGT 3300 EXAM 1 QUESTIONS WITH VERIFIED
ANSWERS
Service marketing requires bother internal marketing and _________ marketing. -
Answers - interactive
A system of values and beliefs in an organization that reinforce the idea that providing
the customer with quality service is the principal concern of the business is called
__________. - Answers - Service Culture
Mission statements should be realistic and general in nature. - Answers - False
The simplest definition of marketing is delivering customers satisfaction at a profit. -
Answers - False
Hospitality companies face the task of increasing three major marketing areas: -
Answers - Service differentiation, service quality, and service productivity
The three services of marketing are: internal, external, and interactive. - Answers - True
Hotel developers generally have lower barriers to entry than restaurant developers. -
Answers - False
Studies have shown that a well-crafted mission statement aid's a firms performance, as
the mission statement serves as a statement of: - Answers - Purpose
Among the four contact methods- mail, telephone, personal, and online- which is the
best in terms of control of sample? - Answers - Telephone
In a well-run hospitality organization, there are two customers-the paying customers and
the __________. - Answers - Employees
DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI ProQuest, and Dun &
Bradstreet's online Access are examples of: - Answers - Online database and
information search services
The fact that services cannot be seen, tasted, felt, or smelled relates to which service
characteristic? - Answers - Intangibility
Market penetration refers to the strategy of creating new products to sell to the small
niche market. - Answers - False
ANSWERS
Service marketing requires bother internal marketing and _________ marketing. -
Answers - interactive
A system of values and beliefs in an organization that reinforce the idea that providing
the customer with quality service is the principal concern of the business is called
__________. - Answers - Service Culture
Mission statements should be realistic and general in nature. - Answers - False
The simplest definition of marketing is delivering customers satisfaction at a profit. -
Answers - False
Hospitality companies face the task of increasing three major marketing areas: -
Answers - Service differentiation, service quality, and service productivity
The three services of marketing are: internal, external, and interactive. - Answers - True
Hotel developers generally have lower barriers to entry than restaurant developers. -
Answers - False
Studies have shown that a well-crafted mission statement aid's a firms performance, as
the mission statement serves as a statement of: - Answers - Purpose
Among the four contact methods- mail, telephone, personal, and online- which is the
best in terms of control of sample? - Answers - Telephone
In a well-run hospitality organization, there are two customers-the paying customers and
the __________. - Answers - Employees
DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI ProQuest, and Dun &
Bradstreet's online Access are examples of: - Answers - Online database and
information search services
The fact that services cannot be seen, tasted, felt, or smelled relates to which service
characteristic? - Answers - Intangibility
Market penetration refers to the strategy of creating new products to sell to the small
niche market. - Answers - False
