HMGT 3300 EXAM 2 QUESTIONS WITH VERIFIED
ANSWERS
Data that consists of information already in existence somewhere, having been
collected for another purpose, is called: - Answers - Secondary data
Mail questionnaires are very expensive per respondent compared to other survey
methods. - Answers - false
Among the four contact methods: Mail, Telephone, Personal and Online, which one is
the poorest in terms of costs? - Answers - personal
________ is the most widely used method of primary data collection. - Answers -
Survey research
Among the four contact methods: Mail, Telephone, Personal and Online, which one is
the best in terms of control of sample? - Answers - telephone
A marketing research project where the objective is to describe the size and
composition of the market, is called: - Answers - Descriptive research
Which of the following is NOT a sampling decision that must be made? - Answers - Who
will do the sampling?
Which of the following is NOT a type of objective for a marketing research project? -
Answers - Data research
Primary data is quantitative data, while secondary data is qualitative data. - Answers -
False
When the researcher selects the easiest population members from which to obtain
information, the sample is called: - Answers - Convenience sample
In order to increase customer satisfaction, marketers can: - Answers - increase
performance
_______ describes a person's relatively consistent evaluations, feelings, and tendencies
toward an object or an idea. - Answers - Attitudes
According to Maslow, the most important need to be satisfied is: - Answers -
Physiological
ANSWERS
Data that consists of information already in existence somewhere, having been
collected for another purpose, is called: - Answers - Secondary data
Mail questionnaires are very expensive per respondent compared to other survey
methods. - Answers - false
Among the four contact methods: Mail, Telephone, Personal and Online, which one is
the poorest in terms of costs? - Answers - personal
________ is the most widely used method of primary data collection. - Answers -
Survey research
Among the four contact methods: Mail, Telephone, Personal and Online, which one is
the best in terms of control of sample? - Answers - telephone
A marketing research project where the objective is to describe the size and
composition of the market, is called: - Answers - Descriptive research
Which of the following is NOT a sampling decision that must be made? - Answers - Who
will do the sampling?
Which of the following is NOT a type of objective for a marketing research project? -
Answers - Data research
Primary data is quantitative data, while secondary data is qualitative data. - Answers -
False
When the researcher selects the easiest population members from which to obtain
information, the sample is called: - Answers - Convenience sample
In order to increase customer satisfaction, marketers can: - Answers - increase
performance
_______ describes a person's relatively consistent evaluations, feelings, and tendencies
toward an object or an idea. - Answers - Attitudes
According to Maslow, the most important need to be satisfied is: - Answers -
Physiological
