HMGT 3300 FINAL QUIZES QUESTIONS WITH
VERIFIED ANSWERS
A brand name derives its value from customer perceptions. - Answers - True
Phase-out is the ideal way of removing a product from the market. - Answers - True
When the business develops a new product, it tests the product idea with a group of
target customers, which is called: - Answers - product testing
When you stay in a Hampton Inn hotel, the hotel room is: - Answers - facilitating
product.
In the _____ phase of the new product development process prototypes appear for the
first time. - Answers - Product development
When you visit Barley & Board at downtown Denton, the unique environment is: -
Answers - supportive product.
The purpose of "idea screening" is: - Answers - To spot good ideas and drop poor ones
as quickly as possible
The stage of the new product development process where the number of new product
ideas is reduced is called: - Answers - Idea screening
At the ______ stage of product life cycle, the product can be called as Cash Cow of the
company. - Answers - growth
When a company envisions a possible product that company managers might offer to
the market, it is called: - Answers - Product idea
In hotel rooms' distribution channels, OTA stands for: - Answers - Online Travel
Agencies
Distribution specialists that serve the casino industry as intermediaries for premium
players are called: - Answers - Junket reps
One function of the distribution channel is ______ which involves gathering and
distributing marketing research and intelligence. - Answers - Information
The factor that all gas stations are adjacent to grocery stores is because of _____ factor
in business location. - Answers - Information
VERIFIED ANSWERS
A brand name derives its value from customer perceptions. - Answers - True
Phase-out is the ideal way of removing a product from the market. - Answers - True
When the business develops a new product, it tests the product idea with a group of
target customers, which is called: - Answers - product testing
When you stay in a Hampton Inn hotel, the hotel room is: - Answers - facilitating
product.
In the _____ phase of the new product development process prototypes appear for the
first time. - Answers - Product development
When you visit Barley & Board at downtown Denton, the unique environment is: -
Answers - supportive product.
The purpose of "idea screening" is: - Answers - To spot good ideas and drop poor ones
as quickly as possible
The stage of the new product development process where the number of new product
ideas is reduced is called: - Answers - Idea screening
At the ______ stage of product life cycle, the product can be called as Cash Cow of the
company. - Answers - growth
When a company envisions a possible product that company managers might offer to
the market, it is called: - Answers - Product idea
In hotel rooms' distribution channels, OTA stands for: - Answers - Online Travel
Agencies
Distribution specialists that serve the casino industry as intermediaries for premium
players are called: - Answers - Junket reps
One function of the distribution channel is ______ which involves gathering and
distributing marketing research and intelligence. - Answers - Information
The factor that all gas stations are adjacent to grocery stores is because of _____ factor
in business location. - Answers - Information
