HMGT 3300 FINAL REVIEW QUESTIONS
1) The first stage of the promotion process is:
A) Selecting the communication channels
B) Selecting the message source
C) Identifying the target audience
D) Determining the communication objectives - Answers - C) Identifying a target
audience
2) In the buyer readiness process, the state that immediately precedes purchase is:
A) Preference
B) Knowledge
C) Conviction
D) Liking - Answers - C) Conviction
3) The type of message appeal that relates to an audience's self-interest is:
A) Emotional
B) Moral
C) Economic
D) Rational - Answers - D) Rational
4) The most logical method of setting the promotion budget is the:
A) Most affordable method
B) Objective and task method
C) Percentage of sales method
D) Competitive parity method - Answers - B) Objective and task method
5) The ________ method of promotion budgeting views sales as the cause of promotion
rather than as the result.
A) Competitive parity
B) Objective and task
C) Affordable
D) Percentage of sales - Answers - D) Percentage of sales
6) The promotional tool that rewards customers for a quick, short-term response is::
A) Public relations
B) Sales promotions
C) Personal selling
D) Advertising - Answers - B) Sales promotions
7) When hospitality firms market to consumer markets, the least used element of the
promotion mix is:
A) Personal selling
B) Public relations
, C) Advertising
D) Sales promotions - Answers - A) Personal selling
8) As many as ________ percent of TV viewers may be regularly tuning out
commercials.
A) 30
B) 40
C) 50
D) 60 - Answers - D) 60
9) ________ advertising is used when introducing a new product.
A) Suggestive
B) Persuasive
C) Reminder
D) Informative - Answers - D) Informative
10) ________ is a measure of the percentage of people in the target market who are
exposed to an ad campaign over a given period of time.
A) Impact
B) Frequency
C) Reach
D) Penetration - Answers - C) Reach
11) Viral marketing messages have a higher chance of being opened because they are
coming from a ________.
A) Friend
B) Known sale associate
C) Reliable advertisement media
D) Previously known advertisement media - Answers - A) Friend
12) Which of the following does NOT comprise a promotion mix?
A) Advertising
B) Personal selling
C) Viral marketing
D) Public relations - Answers - C) Viral marketing
13) Marketers are losing confidence in television advertising because:
A) Viewers are not watching as much TV anymore
B) Viewers are mostly watching online videos
C) Viewers are watching TV on DVRs
D) Viewers are heading back to the theaters - Answers - A) Viewers are not watching as
much TV anymore
14) The process by which the receiver assigns meaning to the symbols encoded by the
sender is called:
A) Communication
1) The first stage of the promotion process is:
A) Selecting the communication channels
B) Selecting the message source
C) Identifying the target audience
D) Determining the communication objectives - Answers - C) Identifying a target
audience
2) In the buyer readiness process, the state that immediately precedes purchase is:
A) Preference
B) Knowledge
C) Conviction
D) Liking - Answers - C) Conviction
3) The type of message appeal that relates to an audience's self-interest is:
A) Emotional
B) Moral
C) Economic
D) Rational - Answers - D) Rational
4) The most logical method of setting the promotion budget is the:
A) Most affordable method
B) Objective and task method
C) Percentage of sales method
D) Competitive parity method - Answers - B) Objective and task method
5) The ________ method of promotion budgeting views sales as the cause of promotion
rather than as the result.
A) Competitive parity
B) Objective and task
C) Affordable
D) Percentage of sales - Answers - D) Percentage of sales
6) The promotional tool that rewards customers for a quick, short-term response is::
A) Public relations
B) Sales promotions
C) Personal selling
D) Advertising - Answers - B) Sales promotions
7) When hospitality firms market to consumer markets, the least used element of the
promotion mix is:
A) Personal selling
B) Public relations
, C) Advertising
D) Sales promotions - Answers - A) Personal selling
8) As many as ________ percent of TV viewers may be regularly tuning out
commercials.
A) 30
B) 40
C) 50
D) 60 - Answers - D) 60
9) ________ advertising is used when introducing a new product.
A) Suggestive
B) Persuasive
C) Reminder
D) Informative - Answers - D) Informative
10) ________ is a measure of the percentage of people in the target market who are
exposed to an ad campaign over a given period of time.
A) Impact
B) Frequency
C) Reach
D) Penetration - Answers - C) Reach
11) Viral marketing messages have a higher chance of being opened because they are
coming from a ________.
A) Friend
B) Known sale associate
C) Reliable advertisement media
D) Previously known advertisement media - Answers - A) Friend
12) Which of the following does NOT comprise a promotion mix?
A) Advertising
B) Personal selling
C) Viral marketing
D) Public relations - Answers - C) Viral marketing
13) Marketers are losing confidence in television advertising because:
A) Viewers are not watching as much TV anymore
B) Viewers are mostly watching online videos
C) Viewers are watching TV on DVRs
D) Viewers are heading back to the theaters - Answers - A) Viewers are not watching as
much TV anymore
14) The process by which the receiver assigns meaning to the symbols encoded by the
sender is called:
A) Communication
