MARKETING UPDATED Final EXAM Questions And CORRECT Answers

MARKETING UPDATED Final EXAM Questions
And CORRECT Answers
Marketing - CORRECT ANSWER process of satisfying a customers needs or wants while making
a profit



Promotion - CORRECT ANSWER inform, persuade, or remind customers about a product



Pricing - CORRECT ANSWER how much to charge customers in order to maximum profits



Distribution - CORRECT ANSWER delivering products to buyers how a business gets it's product
to their customers



Personal Selling - CORRECT ANSWER direct interaction between sales person and customer



Needs - CORRECT ANSWER Something a person has to have in order to survive



Product - CORRECT ANSWER A good, service, or an idea a company develops and sells to their
customers



Marketing Mix - CORRECT ANSWER four marketing strategies: product, price, place, promotion



The 4P's - CORRECT ANSWER product place price promotion



Place - CORRECT ANSWER where to sell to customers



Price - CORRECT ANSWER how much to charge for a product



Market Segmentation - CORRECT ANSWER Dividing a market into distinct groups of buyers who
have different needs, characteristics, or behaviors, and who might require separate products or
marketing programs