Marketing Actual EXAM Questions And
CORRECT Answers
True or False: An exchange relationship exists between a firm and its customers in marketing. -
CORRECT ANSWER True
Which of the following is an example of an industry marketing itself?
a. An ad encouraging the purchase of a Firefox mountain bike.
b. An ad encouraging the consumption of a Snickers bar.
c. An ad introducing Pizza Hut's new menu.
d. An ad encouraging the consumption of eggs. - CORRECT ANSWER d. An ad encouraging the
consumption of eggs
Typically, marketers at _____ create ads that are related to "Drinking responsibly."
a. government agencies
b. departmental stores
c. breweries
d. bars - CORRECT ANSWER a. Government agencies
True or False: In the context of the marketing framework, corporation is one of the elements in the
5Cs. - CORRECT ANSWER False
True or False: The STP helps systematically frame the general analysis of the entire business situation.
- CORRECT ANSWER False
In the context of the marketing management framework, the 4Ps precede STP. - CORRECT
ANSWER False
True or False: With respect to the 5Cs in the marketing framework, "context" includes the backdrop
of micro-environment factors. - CORRECT ANSWER False
With respect to the 5Cs in the marketing framework, which of the following is an example of
"context"?
, a. A firm's stock product
b. A firm's complementary good
c. A firm's natural resources
d. A firm's stockholder - CORRECT ANSWER c. A firms natural resources
The central players in a marketing exchange are:
a. collaborators and competitors.
b. context and market concentration.
c. customer and company.
d. price and promotion. - CORRECT ANSWER c. Customer and company
STP stands for segmentation, targeting, and _____.
a. promotion
b. pricing
c. positioning
d. production - CORRECT ANSWER c. Positioning
With respect to STP in the marketing framework, the targeting process helps:
a. create an image of the product in the mind of a selected customer.
b. provide additional information about a product to the public.
c. select a group of customers from a set of identified groups.
d. educate customers about a product's benefits and values. - CORRECT ANSWER c. Select a
group of customers from a set of identified groups
With respect to STP in the marketing framework, which of the following statements distinguishes
segmentation from targeting?
a. Segmentation deals with tangible goods, while targeting deals with intangible services.
b. Segmentation identifies groups with similar wants or needs, while targeting deals with the
marketing efforts required for an identified group.
c. Segmentation identifies the marketing effort required for a macro-environment group, while
targeting identifies the marketing effort required for a micro-environment group.
CORRECT Answers
True or False: An exchange relationship exists between a firm and its customers in marketing. -
CORRECT ANSWER True
Which of the following is an example of an industry marketing itself?
a. An ad encouraging the purchase of a Firefox mountain bike.
b. An ad encouraging the consumption of a Snickers bar.
c. An ad introducing Pizza Hut's new menu.
d. An ad encouraging the consumption of eggs. - CORRECT ANSWER d. An ad encouraging the
consumption of eggs
Typically, marketers at _____ create ads that are related to "Drinking responsibly."
a. government agencies
b. departmental stores
c. breweries
d. bars - CORRECT ANSWER a. Government agencies
True or False: In the context of the marketing framework, corporation is one of the elements in the
5Cs. - CORRECT ANSWER False
True or False: The STP helps systematically frame the general analysis of the entire business situation.
- CORRECT ANSWER False
In the context of the marketing management framework, the 4Ps precede STP. - CORRECT
ANSWER False
True or False: With respect to the 5Cs in the marketing framework, "context" includes the backdrop
of micro-environment factors. - CORRECT ANSWER False
With respect to the 5Cs in the marketing framework, which of the following is an example of
"context"?
, a. A firm's stock product
b. A firm's complementary good
c. A firm's natural resources
d. A firm's stockholder - CORRECT ANSWER c. A firms natural resources
The central players in a marketing exchange are:
a. collaborators and competitors.
b. context and market concentration.
c. customer and company.
d. price and promotion. - CORRECT ANSWER c. Customer and company
STP stands for segmentation, targeting, and _____.
a. promotion
b. pricing
c. positioning
d. production - CORRECT ANSWER c. Positioning
With respect to STP in the marketing framework, the targeting process helps:
a. create an image of the product in the mind of a selected customer.
b. provide additional information about a product to the public.
c. select a group of customers from a set of identified groups.
d. educate customers about a product's benefits and values. - CORRECT ANSWER c. Select a
group of customers from a set of identified groups
With respect to STP in the marketing framework, which of the following statements distinguishes
segmentation from targeting?
a. Segmentation deals with tangible goods, while targeting deals with intangible services.
b. Segmentation identifies groups with similar wants or needs, while targeting deals with the
marketing efforts required for an identified group.
c. Segmentation identifies the marketing effort required for a macro-environment group, while
targeting identifies the marketing effort required for a micro-environment group.
