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COMMUNICATION AND GLOBALIZATION

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COMMUNICATION AND GLOBALIZATION *Globalization *Cultures and Cultural Differences *Barriers to Effective International Communication

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COMMUNICATION AND GLOBALIZATION
2.1 Globalization
2.2 Cultures and Cultural Differences
2.3 Barriers to Effective International Communication


Characteristics of culture
1. Cultures are learned, not innate. We think and act as Filipinos because our
parents brought us up this way. We acquired complete knowledge and
understanding of our cultural norms from our parents, teachers, relatives, and
friend‘s. Our cultural norms satisfy us, we accept them as ―true, and we follow
them.
2. Cultures are shared. We act as members of our own cultural group, not as
individuals, because belonging to a culture means following the norms of the
group. Fitting into the group means acceptance and fellowship, and it provides
us members with feelings of security and love. We regard being alike with
being right, and being different with being wrong, and we separate the world
into ―us‖ and ―them.‖
3. Cultures are multifaceted. We are surrounded by cultural norms that affect
language, religion, basic world view, education, technology, social organization,
politics, and law, all interacting with one another. Behaviors and things common
to people who live together in social groups are considered cultural universal,
but the performance of these activities and things differs dramatically from
culture to culture.
4. Cultures are dynamic. Cultures constantly change as cultural contact
increases, new technologies emerge, and economic conditions vary.
Globalization has greatly changed relationships of nations and governments.
Cell phones have drastically changed interpersonal communication, and the
availability of the Internet has affected how people of varied cultures
recognize and respect their differences. Instead of having set ideas about
cultural norms, we should be sensitive, observe changes, and deal with these
changes accordingly.
5. Cultural identities are overlapping. We belong to multiple, overlapping cultures
as we interact with one another. Some of these cultures work together while

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Uploaded on
June 10, 2021
Number of pages
3
Written in
2020/2021
Type
Class notes
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Ms. espina
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Communication and globalization

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