TOPIC: Module 6 – COMMUNICATION FOR VARIOUS PURPOSES
6.1 First Function: To Provide Information
6.2 Second Function: To Persuade
6.3 Third Function: To Entertain, Honor or Praise
Function refers to the particular purpose for which sometimes exists or
becomes useful, or how a person is fitted to meet his own or somebody else ‘s needs
and desires.
Whenever we communicate, we always have a definite purpose, which is usually
intentional, perceptive, or recognizable, and functional (or designed to achieve
something positive). In some instances, however, our good intention also creates an
unintentional, dysfunctional result. To avoid having this unintended negative effect,
we need to use clear, correct language and be sensitive to cultural differences.
Communication is designed to serve three basic functions: (a) to provide
information, (b) to persuade or argue, and (c) to entertain, honor, or praise, and so
on.
FIRST FUNCTION: TO PROVIDE INFORMATION
That we live an information age is given, and that providing information, a task
we perform hundreds of times each day, is undeniably the most common and
important form of communication. A lot of talking goes on in the world, and a large
part of it is done to give instruction, provide facts, or clarify idea.
NATURE OF INFORMATIVE COMMUNICATION (LUCAS, 2012)
1. Objects – may include anything that is visible, tangible, and stable in form.
They may be nonliving or living, such a place, structures, animals, and even
people.
Example: Rodrigo R. Duterte as President Electronic gadgets Dinosaurs ruling the
world
2. Processes- may comprise any systematic series of action that lead to
specific result products. Communication about process explains how something
is made, how something is done, or how something works.
Example: How flashfloods develop Writing an effective resume Flow of
communication in business
3. Events – can be anything that happens or is regarded is happening.
, Example: Fights against drugs Sleep deprivation Festival of the gun
4. Concepts- may consist of beliefs, theories, ideas, principles, and the like.
They are more abstract than objects, processes, or events.
Example: Philosophy of Education Confucianism Terrorism
FORMAL SITUATION REQUIRING INFORMATIVE COMMUNICATION
1. The public lecture- as a result of a person ‘s special interest or expertise,
he may be invited to give a public lecture to a community group or club.
2. The status report- every business or social group must be kept up to date
on its various projects.
3. The briefing- this is very common informative speech used to tell members
of a group about changes in policy or procedure.
4. The fireside chats- this usually features a group leader addressing the
concerns, worries, and issues now.
5. The chalk talk- the speaker giving a chalk relies on a visual aid.
ORGANIZATION PATTERNS FOR INFORMATIVE SPEECHES (NELSON, 2012)
1. The Chronological Patterns- this pattern allow you to explain how someone
or something has developed over a period of time.
2. The Spatial Pattern- this pattern allows you to describe the physical or
directional relationship between objects or places.
3. The Topical Pattern- in the topical pattern, you divide your topic into
subtopics that address the component, element, or aspects, of the topics.
4. The Narratives Pattern- the narrative pattern is used to retell a story or
a series of short stories.
GUIDELINES FOR INFORMATIVE SPEAKING (JAFFE, 2010)
1. Do an obstacle analysis of the audience – identify the parts of the message
that the audience might find hard to understand and work on specific ways to
make section clear.
2. Organize the material carefully- state your major points clearly, and build
on signposts, such as ― next ― and ―in addition‖ that can help them identify
the flow of ideas.
3. Personalize your material to your audience- help the, listener see the
connection between your topic and their experience, goals, belief, and actions.
6.1 First Function: To Provide Information
6.2 Second Function: To Persuade
6.3 Third Function: To Entertain, Honor or Praise
Function refers to the particular purpose for which sometimes exists or
becomes useful, or how a person is fitted to meet his own or somebody else ‘s needs
and desires.
Whenever we communicate, we always have a definite purpose, which is usually
intentional, perceptive, or recognizable, and functional (or designed to achieve
something positive). In some instances, however, our good intention also creates an
unintentional, dysfunctional result. To avoid having this unintended negative effect,
we need to use clear, correct language and be sensitive to cultural differences.
Communication is designed to serve three basic functions: (a) to provide
information, (b) to persuade or argue, and (c) to entertain, honor, or praise, and so
on.
FIRST FUNCTION: TO PROVIDE INFORMATION
That we live an information age is given, and that providing information, a task
we perform hundreds of times each day, is undeniably the most common and
important form of communication. A lot of talking goes on in the world, and a large
part of it is done to give instruction, provide facts, or clarify idea.
NATURE OF INFORMATIVE COMMUNICATION (LUCAS, 2012)
1. Objects – may include anything that is visible, tangible, and stable in form.
They may be nonliving or living, such a place, structures, animals, and even
people.
Example: Rodrigo R. Duterte as President Electronic gadgets Dinosaurs ruling the
world
2. Processes- may comprise any systematic series of action that lead to
specific result products. Communication about process explains how something
is made, how something is done, or how something works.
Example: How flashfloods develop Writing an effective resume Flow of
communication in business
3. Events – can be anything that happens or is regarded is happening.
, Example: Fights against drugs Sleep deprivation Festival of the gun
4. Concepts- may consist of beliefs, theories, ideas, principles, and the like.
They are more abstract than objects, processes, or events.
Example: Philosophy of Education Confucianism Terrorism
FORMAL SITUATION REQUIRING INFORMATIVE COMMUNICATION
1. The public lecture- as a result of a person ‘s special interest or expertise,
he may be invited to give a public lecture to a community group or club.
2. The status report- every business or social group must be kept up to date
on its various projects.
3. The briefing- this is very common informative speech used to tell members
of a group about changes in policy or procedure.
4. The fireside chats- this usually features a group leader addressing the
concerns, worries, and issues now.
5. The chalk talk- the speaker giving a chalk relies on a visual aid.
ORGANIZATION PATTERNS FOR INFORMATIVE SPEECHES (NELSON, 2012)
1. The Chronological Patterns- this pattern allow you to explain how someone
or something has developed over a period of time.
2. The Spatial Pattern- this pattern allows you to describe the physical or
directional relationship between objects or places.
3. The Topical Pattern- in the topical pattern, you divide your topic into
subtopics that address the component, element, or aspects, of the topics.
4. The Narratives Pattern- the narrative pattern is used to retell a story or
a series of short stories.
GUIDELINES FOR INFORMATIVE SPEAKING (JAFFE, 2010)
1. Do an obstacle analysis of the audience – identify the parts of the message
that the audience might find hard to understand and work on specific ways to
make section clear.
2. Organize the material carefully- state your major points clearly, and build
on signposts, such as ― next ― and ―in addition‖ that can help them identify
the flow of ideas.
3. Personalize your material to your audience- help the, listener see the
connection between your topic and their experience, goals, belief, and actions.
