COMMUNICATION PROCESESS, PRINCIPLES, AND ETHICS
1.1 The Process and Types of Communication
1.2 Elements and Key Principles of Communication
1.3 Ethics in Communication
Communication Process
1. Source. This is you, the sender of the message. To be a good sender, you have
to know exactly what information you want to communicate, why you have
chosen that particular information, and what result you expect from
communicating it.
2. Message. This is the information you want to convey; without it, you have no
reason for communicating. The details of the information should be very clear
to you before you communicate it.
3. Encoding. This is the process of converting your idea or thoughts of the
information into verbal and/or nonverbal symbols that can be understood by
the receiver of the message. Your symbols must be in the language that is not
foreign to the receiver.
4. Channel. This is the manner in which your message or information is conveyed.
It may be done through face-to-face conversation, telephone call, video
conference, or written communication (text message, email, letter,
memorandum, report).
5. Decoding. This is the receiver‘s mental processing of your message into the
meaning suggested by the verbal and/or nonverbal symbols you use as sender.
To be able to do this, he needs to get an accurate picture of the message.
6. Receiver. This is the person or group of people who will get your message.
7. Feedback. This is the receiver‘s response to your message. If you get your
desired result, the communication is successful; otherwise, the communication
fails. When this happen, you have to find out why it is unsuccessful, learn from
your mistakes, and strive to do better next time.
8. Context. This refers to the situation in which the communication takes place.
It includes (a) the environment – the location, time of the day, temperature; (b) the
relationship between the communicators – you as sender and the other person as
receiver, such as teacher and student, boss and subordinate, parent and child,
siblings, or peers: (c) their respective cultural backgrounds and past experiences;
and (d) the topic/subject of their communication.
Elements of Communication
1.1 The Process and Types of Communication
1.2 Elements and Key Principles of Communication
1.3 Ethics in Communication
Communication Process
1. Source. This is you, the sender of the message. To be a good sender, you have
to know exactly what information you want to communicate, why you have
chosen that particular information, and what result you expect from
communicating it.
2. Message. This is the information you want to convey; without it, you have no
reason for communicating. The details of the information should be very clear
to you before you communicate it.
3. Encoding. This is the process of converting your idea or thoughts of the
information into verbal and/or nonverbal symbols that can be understood by
the receiver of the message. Your symbols must be in the language that is not
foreign to the receiver.
4. Channel. This is the manner in which your message or information is conveyed.
It may be done through face-to-face conversation, telephone call, video
conference, or written communication (text message, email, letter,
memorandum, report).
5. Decoding. This is the receiver‘s mental processing of your message into the
meaning suggested by the verbal and/or nonverbal symbols you use as sender.
To be able to do this, he needs to get an accurate picture of the message.
6. Receiver. This is the person or group of people who will get your message.
7. Feedback. This is the receiver‘s response to your message. If you get your
desired result, the communication is successful; otherwise, the communication
fails. When this happen, you have to find out why it is unsuccessful, learn from
your mistakes, and strive to do better next time.
8. Context. This refers to the situation in which the communication takes place.
It includes (a) the environment – the location, time of the day, temperature; (b) the
relationship between the communicators – you as sender and the other person as
receiver, such as teacher and student, boss and subordinate, parent and child,
siblings, or peers: (c) their respective cultural backgrounds and past experiences;
and (d) the topic/subject of their communication.
Elements of Communication
