CCI Exam 2: Questions with Correct Answers
2026-2027
He invented moveable metal type-
made it possible to print many copies for the first time ever in the 1440sE- CORRECT ANSWER -
Why did Gutenberg change everything and what did he do? About when did this happen?
He is best known for printing Bibles becauseEhe developed moveable metal type - CORRECT ANSWER -
Which book is Gutenberg most closely associated with? (You saw pictures of it in class.) Be sure to know
very specifically what Gutenberg developed.
- CORRECT ANSWER -What are the major book categories and whatEsort of books fall within these?
- CORRECT ANSWER -
About how many booksEare best sellers vs. how many break even and how many lose money?
Major houses, book industry consolidation, Small publishers (small presses, University presses, Vanity pr
esses) - CORRECT ANSWER -What are the major types of bookEpublishers as discussed in class?
Profits and sales -ECORRECT ANSWER -What areEthe Populist measures of evaluating books?
National Book Award, Nobel Prize, Pen/ Falkner Award, Pulitzer Prize, William Holmes McGuffey Award -
CORRECT ANSWER -What are the Quality measures of evaluating books?
Paperback books & Electronic books (ipods/ iphones may be the future) - CORRECT ANSWER -
WhatEare the major bookEtrends?
Publisher - CORRECT ANSWER -
In class you saw a diagram of the book publishing world. What is at the center of that world/diagram and
why?
- CORRECT ANSWER -Who/what takesEon most of the financial risk in the bookEworld?
, - CORRECT ANSWER -Is it easier toEpublish fiction or nonfiction? Why?
- CORRECT ANSWER -What is an agentEand why would you wantEone?
- CORRECT ANSWER -What is an advance and how does it work?
- CORRECT ANSWER -What are royalties and how do they relate to the advance?
There is an emphasis in magazine journalism. Classes are dealing with magazines and there is a student-
developed magazine. -ECORRECT ANSWER -
Why is this a good time to be at UT if you are interested in magazines? What publication did I show you i
n class that specifically relates toEthis.
More successful because of DEMASSIFICATION very specialized magazines with lots of photos gave way t
o niche publications and magazines for everyone - CORRECT ANSWER -
Are specialized/targeted magazines more or less successful, generally speaking? Why and what isEthe ter
m for this?
ItEhas become more expensive to ship through the mail. The Postal Act of 1970 made the USPS a part of t
he executive branch of government. - CORRECT ANSWER -
How have postal regulations shaped the industry? Recognize two specific incidences of this.
Consumer and Non-consumer, Place Based, Zines, Regional and City, and Sunday supplements -
CORRECT ANSWER -What are the major categories of magazines?
Waiting at a place where you would look at them; Doctor's office, dentist, etc. - CORRECT ANSWER -
What are Place Based magazines?
Anything on a newsEstand, Men's (ladies), Women's, Home and Garden, News, Niche -
CORRECT ANSWER -What are consumer magazines?
Not found on a news stand, 90% of all magazines, Sponsored (AARP, other organizations), Trade (business
oriented, often niche), Public relations - CORRECT ANSWER -What are non-consumer magazines?
2026-2027
He invented moveable metal type-
made it possible to print many copies for the first time ever in the 1440sE- CORRECT ANSWER -
Why did Gutenberg change everything and what did he do? About when did this happen?
He is best known for printing Bibles becauseEhe developed moveable metal type - CORRECT ANSWER -
Which book is Gutenberg most closely associated with? (You saw pictures of it in class.) Be sure to know
very specifically what Gutenberg developed.
- CORRECT ANSWER -What are the major book categories and whatEsort of books fall within these?
- CORRECT ANSWER -
About how many booksEare best sellers vs. how many break even and how many lose money?
Major houses, book industry consolidation, Small publishers (small presses, University presses, Vanity pr
esses) - CORRECT ANSWER -What are the major types of bookEpublishers as discussed in class?
Profits and sales -ECORRECT ANSWER -What areEthe Populist measures of evaluating books?
National Book Award, Nobel Prize, Pen/ Falkner Award, Pulitzer Prize, William Holmes McGuffey Award -
CORRECT ANSWER -What are the Quality measures of evaluating books?
Paperback books & Electronic books (ipods/ iphones may be the future) - CORRECT ANSWER -
WhatEare the major bookEtrends?
Publisher - CORRECT ANSWER -
In class you saw a diagram of the book publishing world. What is at the center of that world/diagram and
why?
- CORRECT ANSWER -Who/what takesEon most of the financial risk in the bookEworld?
, - CORRECT ANSWER -Is it easier toEpublish fiction or nonfiction? Why?
- CORRECT ANSWER -What is an agentEand why would you wantEone?
- CORRECT ANSWER -What is an advance and how does it work?
- CORRECT ANSWER -What are royalties and how do they relate to the advance?
There is an emphasis in magazine journalism. Classes are dealing with magazines and there is a student-
developed magazine. -ECORRECT ANSWER -
Why is this a good time to be at UT if you are interested in magazines? What publication did I show you i
n class that specifically relates toEthis.
More successful because of DEMASSIFICATION very specialized magazines with lots of photos gave way t
o niche publications and magazines for everyone - CORRECT ANSWER -
Are specialized/targeted magazines more or less successful, generally speaking? Why and what isEthe ter
m for this?
ItEhas become more expensive to ship through the mail. The Postal Act of 1970 made the USPS a part of t
he executive branch of government. - CORRECT ANSWER -
How have postal regulations shaped the industry? Recognize two specific incidences of this.
Consumer and Non-consumer, Place Based, Zines, Regional and City, and Sunday supplements -
CORRECT ANSWER -What are the major categories of magazines?
Waiting at a place where you would look at them; Doctor's office, dentist, etc. - CORRECT ANSWER -
What are Place Based magazines?
Anything on a newsEstand, Men's (ladies), Women's, Home and Garden, News, Niche -
CORRECT ANSWER -What are consumer magazines?
Not found on a news stand, 90% of all magazines, Sponsored (AARP, other organizations), Trade (business
oriented, often niche), Public relations - CORRECT ANSWER -What are non-consumer magazines?
