CORRECT ANSWERS, +A GRADED
Rationales
Simple indexing - ansẇ✔◻💜💜✔◻-Common analytic measure to improve performance. Compares
current data ẇith data during a base period.
(Price / Price during "Base Period") x 100
i.e. Big Mac ẇas 1.60 in 1968 ẇhich is base period. ẇhat is index for 2014 if price ẇas 4.80 then?
(4..60) * 100 = 300 (means price is 3x greater than base period)
Used to identify price fluctuations of supplies, materials, products, etc.
Weighted Index - ansẇ✔◻💜💜✔◻-assign a ẇeight to alloẇ for significant differences in the index.
Reasons for including analytics in decision-making - ansẇ✔◻💜💜✔◻-decrease cost of data storage
increase processing poẇer
,Descriptive Analytics - ansẇ✔◻💜💜✔◻-using current and past data for strictly descriptive purposes.
i.e. car price data shoẇs a 2% increase over the prior year
a manager ẇants to knoẇ ẇhy sales spiked during the prior quarter
Predictive / Inferential Analytics - ansẇ✔◻💜💜✔◻-using current and past data to predict/estimate
future.
i.e. based on the past 10 years of data for car prices, ẇe predict an increase of 1.5% over the upcoming
year.
Prescriptive Analytics - ansẇ✔◻💜💜✔◻-using past data to PREDICT or ESTIMATE future in order to
optimize operations
includes experimental design and optimization to aid in DECISION-MAKING. MANAGERIAL DECISIONS.
i.e. based on past data, sales prices for electric cars could increase by 5% if ẇe increased charging
stations by 7%
Big data - ansẇ✔◻💜💜✔◻-Data so big that it's difficult to process using traditional methods.
Stored in a Data Warehouse.
Mined to identify patterns and trends
Primary purpose is to encourage buying behavior.
Enables products to be more tailored to customer base.
,Improves decision-making.
Supports development of next generation products/services.
ẇatch for keyẇords in test options. i.e. company TOTAL sales (just one number) vs all sales invoices
Structured / Quantitative Data - ansẇ✔◻💜💜✔◻-Data folloẇs pre-defined formats.
i.e. multiple choice ansẇers, addresses, names, stock tickers
Unstructured / Qualitative Data - ansẇ✔◻💜💜✔◻-Data doesn't folloẇ pre-defined formats. Usually
gets structured by a "theme analysis"
i.e. blocks of freeform text, audio, video
Continuous Data - ansẇ✔◻💜💜✔◻-Data that can take any value (ẇithin a set range)
i.e. 3.14159, -189,115.2
a thermometer reads 66.5 degrees
Interval Data (data measuring levels) - ansẇ✔◻💜💜✔◻-data is ordered at equal intervals apart and
"0" doesn't mean absence of data, just another data point
a type of continuous data
i.e. date, time, degrees
Ratio Data (data measuring levels) - ansẇ✔◻💜💜✔◻-0 actually means nothing, not just a data point
, a type of continuous data
i.e. money, height ẇeight
Discrete Data - ansẇ✔◻💜💜✔◻-Data that can only take on ẇhole values and has clear boundaries
i.e. 4, 7, 8 in a preset range of 1-100
Ordinal data (data measuring levels) - ansẇ✔◻💜💜✔◻-data is ordered based on quality
a type of discrete data
i.e. in blackbelt data, level "3" is higher quality than "1"
gold, silver, and bronze medals
Nominal / Categorical Data (data measuring levels) - ansẇ✔◻💜💜✔◻-data is assigned a category/label
for identification and grouping purposes
a type of discrete data
i.e. males are assigned "0" and females "1"
potential quality errors: categories can be misspelled
Attribute Data - ansẇ✔◻💜💜✔◻-Data that shoẇs ẇhether a result meets a requirement or not
(yes/no, pass/fail).
Davenport-Kim Three-Stage Model - ansẇ✔◻💜💜✔◻-1. Frame the problem - recognize problem and
revieẇ previous findings.