Guests Expectations and Experiences
What creates guest expectations?
- Past Experiences
- Marketing
- Reviews
- Internet blogs, Websites, and Social Media
- Similar Competitors
External Factors:
- Demographics
- Technology
- Social Needs
- Economics
- Competitors
- Suppliers of resources, capital, and labor
Internal Factors:
- Core Competencies
- Assets
- Product/ Service
- Brand name
- Mission Statement
- Philosophy
- Company policies
Research for service planning and forecasting:
- Research trends
- Talk to guests
- Scenario building
- Delphi technique
What creates guest expectations?
- Past Experiences
- Marketing
- Reviews
- Internet blogs, Websites, and Social Media
- Similar Competitors
External Factors:
- Demographics
- Technology
- Social Needs
- Economics
- Competitors
- Suppliers of resources, capital, and labor
Internal Factors:
- Core Competencies
- Assets
- Product/ Service
- Brand name
- Mission Statement
- Philosophy
- Company policies
Research for service planning and forecasting:
- Research trends
- Talk to guests
- Scenario building
- Delphi technique