The Hospitality Service Strategy
What is the Hospitality Industry?
Food, drink and lodging services:
- Theme parks
- Airlines
- Gaming
- Cruise ships
- Hotels
- Conventions
What is Guestology?
Guests are studied:
- Behaviors observed
- Wants, needs, and expectations discovered
- Service is tailored to meet their demands
What is a service?
- It is an intangible part of a transaction between an organization and its customer, client or guest.
- It can be partly or wholly intangible.
Who defines the quality and value of a service?
- Guests can define the quality and value of a service
What is the Hospitality Industry?
Food, drink and lodging services:
- Theme parks
- Airlines
- Gaming
- Cruise ships
- Hotels
- Conventions
What is Guestology?
Guests are studied:
- Behaviors observed
- Wants, needs, and expectations discovered
- Service is tailored to meet their demands
What is a service?
- It is an intangible part of a transaction between an organization and its customer, client or guest.
- It can be partly or wholly intangible.
Who defines the quality and value of a service?
- Guests can define the quality and value of a service