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Summary Consumer Decision Making Process

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Consumer Decision-Making Process

Problem
Recognition → Information
Search → Evaluation
of Alternatives → Purchase
Decision → Post Purchase
Evaluation

Problem Recognition: consumer sees a need or want.

Information Research: consumer researches the product or service.

Evaluation of Alternatives: consumer compares different alternatives.

Purchase Decision: consumer decides if they would like to make a purchase.

Post Purchase Evaluation: consumer evaluates the product or service.

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Institution: University Of Curacao Dr. Moises Da Costa Gomez
Course: Integrated Marketing Communications

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Uploaded on: June 18, 2021
Number of pages: 1
Written in: 2018/2019
Type: SUMMARY

Subjects

consumer
consumer decision making
decision making process
integrated marketing communications
consumer decision making process

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Summary Consumer Decision Making Process

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