Corporate Brand Names
Choosing a business name is essential. Companies spend a lot of money
trying to find the right name for their businesses. There are four categories
corporate names can be divided into:
Overt names: reveal what a company does, such as BMW
motorcycles.
Implied names: contains words or parts that tell you what a company
does, such as IBM.
Conceptual names: captures the essence of what the company offers,
such as Study pool.
Iconoclastic names: represents something unique and memorable, such
as Apple.
Choosing a business name is essential. Companies spend a lot of money
trying to find the right name for their businesses. There are four categories
corporate names can be divided into:
Overt names: reveal what a company does, such as BMW
motorcycles.
Implied names: contains words or parts that tell you what a company
does, such as IBM.
Conceptual names: captures the essence of what the company offers,
such as Study pool.
Iconoclastic names: represents something unique and memorable, such
as Apple.
