CHAPTER 1
Introduction to Supply Chain Management
Ms. Vikneswary Suresh
,Outline
Magnitude of Supply Chain Management
History of Supply Chain Management
Introduction to Supply Chain Management
Flows in Supply Chain
Cycle View of Supply Chain
The Bullwhip Effect
Introduction to Supply Chain - Vikneswary Suresh
,Magnitude of Supply Chain
Management
Introduction to Supply Chain * Vikneswary Suresh
, Magnitude of Supply Chain Management
❑ McDonald’s, The leading fast-food brand has consistently ranked high for
excellent supply chain management due to a system where success is shared
and value is exchanged between McDonald’s and their suppliers.
❑ This approach has been wildly successful, as McDonald’s is now in more than
100 countries with over 35,000 restaurants serving 68 million people each day.
Introduction to Supply Chain * Vikneswary Suresh
Introduction to Supply Chain Management
Ms. Vikneswary Suresh
,Outline
Magnitude of Supply Chain Management
History of Supply Chain Management
Introduction to Supply Chain Management
Flows in Supply Chain
Cycle View of Supply Chain
The Bullwhip Effect
Introduction to Supply Chain - Vikneswary Suresh
,Magnitude of Supply Chain
Management
Introduction to Supply Chain * Vikneswary Suresh
, Magnitude of Supply Chain Management
❑ McDonald’s, The leading fast-food brand has consistently ranked high for
excellent supply chain management due to a system where success is shared
and value is exchanged between McDonald’s and their suppliers.
❑ This approach has been wildly successful, as McDonald’s is now in more than
100 countries with over 35,000 restaurants serving 68 million people each day.
Introduction to Supply Chain * Vikneswary Suresh
