CHAPTER 11
Supply Chain Strategy
Ms.Vikneswary Suresh
,Outline
What is Supply Chain Strategy?
Achieving a Competitive Advantage
Building Blocks of Supply Chain Strategy
Supply Chain Strategic Design
Introduction to Supply Chain
Vikneswary Suresh
,Outline
What is Supply Chain Strategy
Introduction to Supply Chain
Vikneswary Suresh
, What is Business Strategy?
❑ Business strategy is the firm's working plan for achieving its vision,
prioritizing objectives, competing successfully, and optimizing financial
performance with its business model.
❑ All organizational functions should be designed to support the business
strategy
▪ Marketing
▪ Operations
▪ Distribution
▪ Purchasing
▪ Finance
▪ Supply Chain Management (SCM)
Supply Chain Strategy
Ms.Vikneswary Suresh
,Outline
What is Supply Chain Strategy?
Achieving a Competitive Advantage
Building Blocks of Supply Chain Strategy
Supply Chain Strategic Design
Introduction to Supply Chain
Vikneswary Suresh
,Outline
What is Supply Chain Strategy
Introduction to Supply Chain
Vikneswary Suresh
, What is Business Strategy?
❑ Business strategy is the firm's working plan for achieving its vision,
prioritizing objectives, competing successfully, and optimizing financial
performance with its business model.
❑ All organizational functions should be designed to support the business
strategy
▪ Marketing
▪ Operations
▪ Distribution
▪ Purchasing
▪ Finance
▪ Supply Chain Management (SCM)