MasterCake Bake Shoppe Swinburne University of TechnologyINF 1000Mini Case Study for Final Exam of INF10003

Mini Case Study for Final Exam of INF10003/INF60007 IBIS – Semester 1, 2016 MasterCake Bake Shoppe MasterCake Bake Shoppe is a homemade cake business that makes a range of cupcakes, cakes and dec orated cakes for special occasions. Their cakeballs—a ball of icing-dipped cake mounted on a lollypop stick—are justly famous for their secret recipe and delicious taste. MasterCake Bake Shoppe is owned and run by two friends who also work full time in commercial photography and interior design. They used their photography and design experience and creative expertise to promote MasterCake online from the very start. The business now has a presence on the internet, including the MasterCake website. The owners have adopted the business personas Kelly Kake and Katie Kupcake COMPETITIVE ADVANTAGE (brand differentiation) to provide engaging presences online and also to provide some distance from their photography and design work. Both share responsibility for baking, decorating and delivering the cakes. Katie looks after operations, customer order management and sales, while marketing, press releases and promotion are Kelly's responsibility