De wijde wereld
SPL-project
Ayat Hashem
Marketing & communicatie
, De wijde wereld
SPL-project
Student: A. Hashem
Studentnummer: 120110
E-mailadres:
Opleiding: Marketing & communicatie
Organisatie: Drenthe college
Begeleider: Dhr. A. Ploeg
Schooljaar: 2020 – 2021
Assen, 8 oktober 2020
2
, Inhoudsopgave
Taak 1: Festival De Wijde Wereld................................................................................................................... 4
1.1 Doel en doelgroep...........................................................................................................................................5
1.2 Huisstijl en logo...............................................................................................................................................6
Taak 2: Promotie festival De Wijde Wereld.................................................................................................... 7
2.1 Voorstel communicatiemiddelen....................................................................................................................8
2.2 Contentkalender.............................................................................................................................................9
2.3 Flyer................................................................................................................................................................9
Taak 3: Corporate communicatie.................................................................................................................. 10
3.1 Nieuwsbrief redigeren..................................................................................................................................11
3.2 Nieuwsbrief schrijven....................................................................................................................................11
3.3 Persbericht aankondiging.............................................................................................................................11
3.4 Brief aan de gemeente.................................................................................................................................13
Taak 4: Voorlichting..................................................................................................................................... 14
4.1 Voorlichtingsactiviteit...................................................................................................................................15
4.2 Uitnodiging voorlichtingsactiviteit...............................................................................................................16
4.3 FAQ's.............................................................................................................................................................17
3
SPL-project
Ayat Hashem
Marketing & communicatie
, De wijde wereld
SPL-project
Student: A. Hashem
Studentnummer: 120110
E-mailadres:
Opleiding: Marketing & communicatie
Organisatie: Drenthe college
Begeleider: Dhr. A. Ploeg
Schooljaar: 2020 – 2021
Assen, 8 oktober 2020
2
, Inhoudsopgave
Taak 1: Festival De Wijde Wereld................................................................................................................... 4
1.1 Doel en doelgroep...........................................................................................................................................5
1.2 Huisstijl en logo...............................................................................................................................................6
Taak 2: Promotie festival De Wijde Wereld.................................................................................................... 7
2.1 Voorstel communicatiemiddelen....................................................................................................................8
2.2 Contentkalender.............................................................................................................................................9
2.3 Flyer................................................................................................................................................................9
Taak 3: Corporate communicatie.................................................................................................................. 10
3.1 Nieuwsbrief redigeren..................................................................................................................................11
3.2 Nieuwsbrief schrijven....................................................................................................................................11
3.3 Persbericht aankondiging.............................................................................................................................11
3.4 Brief aan de gemeente.................................................................................................................................13
Taak 4: Voorlichting..................................................................................................................................... 14
4.1 Voorlichtingsactiviteit...................................................................................................................................15
4.2 Uitnodiging voorlichtingsactiviteit...............................................................................................................16
4.3 FAQ's.............................................................................................................................................................17
3
