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Introduction.
In the past years, the internet was so secure that people could share their private information
without any fear. However, this trend is changing rapidly. A lot of landscapes in information
privacy and security have taken place (Prams, 2017). The principle of anonymity is slowly
getting lost since companies, and other private firms are using online customers', employees’ and
clients' data without their knowledge. Marketing organizations have been reported to be the
leading firms in compromising the privacy and security of their online customers' data as they
secretly monitor their browsing trends without the customers' knowledge and consent.
, ETHICS MATRIX AND SECURITY POLICY FOR BIG DATA DILEMMA. 2
Companies have even gone to the extent of analyzing and selling illegally sourced data for
advertisement purposes (Prams, 2017).
With the free internet acting as the backbone in the current world, there is a need for laws and
regulations that will govern the sourcing and sharing of personal or organizational online data.
Online users have been tricked into using 'free applications' at the expense of their data privacy.
Several cases are reported every year about business organizations who track customers' online
data without their knowledge to generate ads in a bid to increase their sales and income. The
primary purpose of this paper is to analyze how online users’ data can be compromised in big
data collection and utilization, as well as the laws and regulations that govern the use of big data.
The privacy policy that can be used to ensure that technology ethics, especially in Big Data, are
upheld will also be analyzed.
Part A. Matrix
Ethical issue: Big Data collection and Utilization
Stakeholders Confidentiality Autonomy Publicity