MANAGEMENT TLI 315 - Chapter 4. Questions and Answers

MANAGEMENT TLI 315 - Chapter 4. Questions and Answers 1. Creativity can be measured. True False 2. According to the MBTI Creativity Index, creative people tend to be less intuitive and more introverted than other individuals. True False 3. Google's Gmail service was one innovative product that sprang from a freetime project. True False 4. Since creative people believe that group contributions are valuable, they are often quite impressed with group rewards. True False 5. Creative abrasion is a technique of encouraging creativity through conflict. True False 6. Cross-functional diversity often leads to information overload and can act as a barrier to firm creativity. True False 7. A new product only really comes into being during generation of its concept statement, irrespective of its success or failure in the market. True False 8. When launched, a new product is a concept still in tentative form. True False 9. Product innovation is possible even in the absence of one of the three inputs of the new products process. True False 10. The product innovation process can start with any one of the three dimensions of technology, form, and benefits and can vary in what happens second. True False 11. If one wants to design the best way to go about product innovation, then, in general, the best way is to have first the technology, then the finished firm, and then the benefit. True False 12. Lead users are especially helpful in giving new product ideas because their work is of the problem-findsolve type. True False 13. One important principle, firms, involved in a product development process, should follow is to ask customers what product improvements they want rather than asking them for outcomes. True False 14. Under an open innovation policy, firms make a strategic commitment to use available knowledge in the external environment to improve innovation performance. True False 15. The closed innovation model allows for inputs to come exclusively from internal sources but not from external ones. True False 16. Identify the activity that takes place during the phase of "preparing a firm for ideation." A. Collecting concepts from internal sources B. Establishing a nucleus for the screening stages C. Offering possible solutions D. Conducting an in-depth analysis of markets 17. According to the MBTI Creativity Index, creative people tend to be more: A. egocentric. B. intuitive. C. judging. D. introverted. 18. People who solve problems in ways that have worked for them in the past are characterized by _____ thinking. A. innovative B. regressive C. reproductive D. stereotyped 19. Which of the following statements is true of creative people? A. They usually follow reproductive thinking rather than productive thinking. B. They tend to be creative throughout their lives and never become uncreative. C. Their creativity cannot be measured. D. They typically cannot benefit from training. 20. The MBTI Creativity Index uses an individual's _____ to assess his or her creativity. A. personality scores B. general knowledge C. numerical ability D. intelligence quotient 21. Creative persons: A. tend to benefit from training. B. tend to be more judging and less perceiving than other individuals. C. tend to be less extraverted than other individuals. D. tend to mostly think reproductively. 22. Teltos Inc. is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity among the creatives? A. Avoiding training programs as creatives cannot benefit from training B. Being less tolerant of aberrations C. Allowing free time for innovation D. Encouraging reproductive thinking 23. Which of the following techniques of encouraging creativity is followed by the 3M? A. Allowing creatives to break general rules at will B. Giving group rewards for innovation C. Allowing reproductive thinking D. Allowing free time for innovation 24. The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called: A. itemized response. B. velvet-gloving. C. accentuating the positive. D. soft-soaping. 25. Rex is the general manager of the New Way Hotel. Whenever an employee comes up to Rex with a new idea, he listens patiently, cites all of the advantages of the new idea and then addresses the negatives, but only in a constructive mode. Identify the technique being used by Rex to encourage creativity. A. Accentuating the positive B. Itemized response C. Creative abrasion D. Social cohesion 26. By definition, new product teams are _____, which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all. A. cross-functional B. monopolistic C. highly bureaucratic D. iconoclastic 27. The practice of deliberately pairing a "blue sky" creative person with a "practical" type is called: A. competitive venturing. B. creative abrasion. C. dysfunctional creativity. D. itemized response. 28. In the context of barriers to firm creativity, strong interpersonal ties between team members tend to lead to: A. information overload. B. more innovative ideas. C. weak social cohesion. D. lack of creative abrasion. 29. A new product only really comes into being when: A. a concept is generated. B. the technology to create the product is acquired. C. a prototype passes scrutiny by potential users. D. it is successful in the market. 30. A new product: A. when launched is still in a tentative form. B. if successful can be termed a concept. C. comes into being the moment its prototype is ready. D. comes into being the moment its potential benefits are identified. 31. Which of the following inputs, in the case of a service, required by the creation process can be best described as the sequence of steps by which the service will be created? A. Form B. Technology C. Benefit D. Conceptualization 32. _____ is defined in product innovation as the power to do work. A. Benefit B. Form C. Technology D. Potential