MARKETING 572 - Questions and Answers

MARKETING 572 - Questions and Answers UIZ FOR MKTG 572 de Details - All Questions 1. Question : (TCO E) Gap maps are made from all of the following, except Student Answer: managerial expertise and judgments. customer attribute ratings. overall similarities. results of focus groups. Instructor Explanation: Chapter 6 (p. 153) Points Received: 5 of 5 Comments: 2. Question : (TCO C) Brainstorming, and the group creativity techniques it spawns, tends to rely heavily upon Student Answer: watching customers use products in their own environments. leaping into the future to pick a period that is then described. the presenting/reacting sequence that gives group creativity its meaning. the study of wild cards as high-impact, low-probability events. Instructor Explanation: Chapter 5 (p. 141) Points Received: 5 of 5 Comments: 3. Question : (TCO I) Which of the following adopter groups are most important in influencing market acceptance? Student Answer: Early majority and late majority Early majority and laggards Innovators and early adopters Innovators and laggards Instructor Explanation: Chapter 11 (p. 261) Points Received: 0 of 5 Comments: 4. Question : (TCO C) Which of the following internal records is most likely to serve as a psychological projection technique that may reveal the products/services sought by users/consumers? Student Answer: Warranty files Sales files Complaint files Sales call reports