MNG3701
Assignment 1
Unique number: 672158
Student number: 31401988
, CITY LODGE HOTEL GROUP CASE STUDY
TABLE OF CONTENTS
1 Introduction
2 Levels of management in an organisation
2.1 Discuss the various managerial levels
3 The universal principles of strategic management
3.1 Discuss the universal principles of strategic management
4 Analysis of the City Lodge Hotel Group’s vision statement
4.1 Critically evaluate this vision statement
4.2 Provide recommendations to improve this vision statement
5 Value of swot analysis during strategic planning
5.1 Explain the value of a swot analysis during strategic planning
5.1 Swot analysis of city lodge hotel group
6 Conclusion
7 Bibliography
Assignment 1
Unique number: 672158
Student number: 31401988
, CITY LODGE HOTEL GROUP CASE STUDY
TABLE OF CONTENTS
1 Introduction
2 Levels of management in an organisation
2.1 Discuss the various managerial levels
3 The universal principles of strategic management
3.1 Discuss the universal principles of strategic management
4 Analysis of the City Lodge Hotel Group’s vision statement
4.1 Critically evaluate this vision statement
4.2 Provide recommendations to improve this vision statement
5 Value of swot analysis during strategic planning
5.1 Explain the value of a swot analysis during strategic planning
5.1 Swot analysis of city lodge hotel group
6 Conclusion
7 Bibliography
