Summary COMMUNICATION :INTERNAL PUBLICATIONS

Being one of the internal communication methods, there are a number of reasons why organisations should be concerned with internal publications. Most importantly, there is commonly a legal requirement for organizations to communicate with their workers. In Europe, for example, the EU has made very specific provision about workers' rights to be informed and consulted with Directive. Effective internal communications is commonly understood by practitioners to improve employee engagement and therefore to add significant value to organizations on metrics from productivity to customer research. "Traditionally, internal communications has focused on the announcement of management conclusions and the packaging of management thinking into messages for mass distribution to the 'troops'". Quirke (2008)