MARKETING AUDIT OF STARBUCKS 1
Marketing Audit of Starbucks
Student Name:
Institution Affiliation:
Date:
Subject:
, MARKETING AUDIT OF STARBUCKS 2
Executive Summary
Starbucks was established in 1971 in Seattle, WA as the headquarters of Starbucks
corporation. Starbucks is a leading roaster, marketer, and specialty coffee retailer globally.
Starbucks product mix comprises of heated and handcrafted high quality -priced coffee, other
beverages, tea, and diversity of fresh food products. Starbucks likewise sells diverse expresso
and tea items and certify their trademarks via different channels, for example, national
foodservice outlets, grocery, ad licensed stores. Starbucks has a vigorous marketing campaign to
promote environmental sustainability and mart itself as a green organization. This paper
discusses Starbuck's micro, macro, and internal analysis.
1. PESTEL Analysis
Political Factors. High taxation levied on farmers in countries that Starbucks import
coffee bean from implying that Starbucks pays a higher cost for these coffee beans that are
Marketing Audit of Starbucks
Student Name:
Institution Affiliation:
Date:
Subject:
, MARKETING AUDIT OF STARBUCKS 2
Executive Summary
Starbucks was established in 1971 in Seattle, WA as the headquarters of Starbucks
corporation. Starbucks is a leading roaster, marketer, and specialty coffee retailer globally.
Starbucks product mix comprises of heated and handcrafted high quality -priced coffee, other
beverages, tea, and diversity of fresh food products. Starbucks likewise sells diverse expresso
and tea items and certify their trademarks via different channels, for example, national
foodservice outlets, grocery, ad licensed stores. Starbucks has a vigorous marketing campaign to
promote environmental sustainability and mart itself as a green organization. This paper
discusses Starbuck's micro, macro, and internal analysis.
1. PESTEL Analysis
Political Factors. High taxation levied on farmers in countries that Starbucks import
coffee bean from implying that Starbucks pays a higher cost for these coffee beans that are
