Running Head: Business Plan Assessment: Part 1 - Strategic Improvements
Business Plan Assessment: Part 1 - Strategic Improvements
STR 581
Purpose of the strategic plan
The purpose of the strategic plan is to identify the strengths and weaknesses of products and
services which are offered by the company (Apple Inc.) alongside taking into account the
external environment & competitive positioning and planning strategically the best
recommended course of action for achieving the strategic objectives of the company.
Key Objectives
The key objectives laid down in lieu of the strategic plan have been summarised as follows:
1. An increase in representation when it comes to International Markets.
2. To continue optimizing and innovating their offerings for locking their customers to
the Apple ecosystem alongside attracting new potential customers from the Android
OEM’s.
3. Setting up new retail outlets internationally allowing people to get hands on before
making the purchase decision.
Market Development
The consumer electronics market have grown rapidly over the last couple of years with the
likes of brands such as Samsung, Xiaomi, One Plus and Google continuously innovating their
products and services to always come in first with a new innovation. The smart phone
industry in particular is about to witness a lot of upcoming trends such as under the display
front camera, flexible displays and foldable smart phones. Samsung has already launched two
Business Plan Assessment: Part 1 - Strategic Improvements
STR 581
Purpose of the strategic plan
The purpose of the strategic plan is to identify the strengths and weaknesses of products and
services which are offered by the company (Apple Inc.) alongside taking into account the
external environment & competitive positioning and planning strategically the best
recommended course of action for achieving the strategic objectives of the company.
Key Objectives
The key objectives laid down in lieu of the strategic plan have been summarised as follows:
1. An increase in representation when it comes to International Markets.
2. To continue optimizing and innovating their offerings for locking their customers to
the Apple ecosystem alongside attracting new potential customers from the Android
OEM’s.
3. Setting up new retail outlets internationally allowing people to get hands on before
making the purchase decision.
Market Development
The consumer electronics market have grown rapidly over the last couple of years with the
likes of brands such as Samsung, Xiaomi, One Plus and Google continuously innovating their
products and services to always come in first with a new innovation. The smart phone
industry in particular is about to witness a lot of upcoming trends such as under the display
front camera, flexible displays and foldable smart phones. Samsung has already launched two
