MKT 574
Signature Assignment: Part B: Strategic Marketing Plan
University of Phoenix
Marketing: Social, Mobile, and Analytics/MKT 574
INTERNAL DATA
SOURCE WHAT IT MEASURES DATA POTENTIAL USAGE
Sales Data Proceeds, productivity, Sales by clients in a Supports the business
and price points calendar month in recognizing the areas
of vulnerability and
strength, which may
boast advertising
Financial Data Spending on the The variance of the To stimulate
services clients need to expenditures of the productivity in the
receive supplies and services company resources
and improve profit
margins
Marketing Data Monthly promotion, The number of Helps make the best
brand awareness, and campaigns through marketing choice for
target marketing social media platforms the target market
SECONDAY DATA
SOURCE WHAT IT MEASURES DATA POTENTIAL USAGE
Government Sources Demographic Provides clients ages Utilized to market
(US Census Bureau) Information clients
Customer Information Online activity focusing Clients contact Creates innovative
on marketing information, services and diverse
predilections geographic customers
information, and social
network information
Research Reports Synopsis of the notary Merge data from Supports the
business various platforms into measurable statistics
a single report linked to the scope of
the market and
expansion rates
Signature Assignment: Part B: Strategic Marketing Plan
University of Phoenix
Marketing: Social, Mobile, and Analytics/MKT 574
INTERNAL DATA
SOURCE WHAT IT MEASURES DATA POTENTIAL USAGE
Sales Data Proceeds, productivity, Sales by clients in a Supports the business
and price points calendar month in recognizing the areas
of vulnerability and
strength, which may
boast advertising
Financial Data Spending on the The variance of the To stimulate
services clients need to expenditures of the productivity in the
receive supplies and services company resources
and improve profit
margins
Marketing Data Monthly promotion, The number of Helps make the best
brand awareness, and campaigns through marketing choice for
target marketing social media platforms the target market
SECONDAY DATA
SOURCE WHAT IT MEASURES DATA POTENTIAL USAGE
Government Sources Demographic Provides clients ages Utilized to market
(US Census Bureau) Information clients
Customer Information Online activity focusing Clients contact Creates innovative
on marketing information, services and diverse
predilections geographic customers
information, and social
network information
Research Reports Synopsis of the notary Merge data from Supports the
business various platforms into measurable statistics
a single report linked to the scope of
the market and
expansion rates
