quality management

ES438 Quality systems notes – Lecture 5 (Strategy and Policy)
Purpose of Strategy:
 Setting Direction
 Defining goals
 Getting buy-in
 Concentrating Resources
 Understand what actions lead to the desired outcomes
 What to do and what not to do
 Maintaining Consistency
 Retaining Flexibility
 The world may change


Elements of Strategy


 A clear set of goals (Vision)
 Understand the environment
 Must be inspiring
 Measures to understand where you are compared to goals
 Balanced, necessary and sufficient
 Mechanism for linking strategic goals to organisational processes (Planning)
 Understand what will make a difference
 Must be empowering
 Review processes

, Setting the Vision: A Map of The World




 Who do we wish to be?
 What are the values at the heart of our business?
 What markets do we wish to serve?
 Who are the customers?
 What are their aspirations?
 What do we need to be and how will we know when we get there?
 What is the environment in which we will be operating?
 Not just today but for the period of the strategic plan
 How will we monitor changes?
 Who are the stakeholders & what do they want?