Sultan Moulay Slimane University
Faculty of Letters and Humanities
Department of English
Beni Mellal
The Advertising through Facebook
The Impact of Facebook based Advertising on consumers
1
, Academic year: 2019-2020
CONTENTS
Chapter I
Abstract………………………………………………………………………..…4
1 Introduction…………………………………………………….………5
1.1 Research questions………………………………………………….……..6
2 Literature review…………………………………………………………….……6
2.1 Advertising and its definitions…………………………………………/…….8
2.2 Brief history of advertising …………………………………………..……...11
2.3 Techniques of advertising…………………………………………….....….11
2.3.1 Emotional appeals technique…………………………………:………..11
2.3.2 Bangwagon technique …………………………………………..….….12
2.3.3 Endorsement technique…………………………………………...……12
2.3.4 Ideal family technique …………………………………………………13
2.3.5 Patriotic ads technique …………………………………………...……13
2.3.6 Statistic ads technique ……………………………………………...…13
2.4 Social media……………………………………………………………….…14
2.5 Type of social media……………………………………………………..…..14
2.5.1 Facebook……………………………………………………….…….…15
2.5.2 Twitter……………………………………………………….……….…15
2.5.3 Youtube……………………………………………………….………...15
2.5.4 Instagram………………………………………………………………...…...16
2.5.5 LinkedIn………………………………………………………....….….16
2.5.6 Whatsapp………………………………………………………....….…16
2.6 Facebook Background………………………………………………..…..…...17
2.7 Facebook and advertising ………………………………………………….…18
2.8 Attitudes of consumers toward Facebook advertising …………….. ..…..….19
2
, Conclusion ……………………………………………………………….……20
Chapter II
1 Research methodology……………………………………………………..………20
1.2 Introduction……………………………………………………………..……20
1.3 Research dsign…………………………………………………………….…21
1.4 Data collection……………………………………………………….……..21
1.5 Target population and Sampling……………………………………..……..22
Conclusion………………………………………………………………...……22
Chapter III
1.Presentation,analysis and discuss data………………………………………………22
1.1 Presentation and analysis of data………………………………………………….22
1.Data discussion………………………………………………………………………41
2.General conclusion………………………………………………………..…………36
Annexes…………………………………………………………………………….….42
References…………………………………………………………………………..…45
3
, Abstract
As the social media are advanced the advertising becomes very important in consumers
daily life to achieve their needs whether to look for informations about products or services
they want to buy. The modern adverting is used through new tools of communication such as
social media and websites or through channel TV. To define features of products or services.
The traditional advertising was not interest more in attitudes of consumer and just deals with
the product or brand and the way the advertiser presents them to clients , but today the new
advertising interests more in attitudes and needs of people about goods or services .This
research discusses the impact of the advertising through Facebook on consumers .
4
Faculty of Letters and Humanities
Department of English
Beni Mellal
The Advertising through Facebook
The Impact of Facebook based Advertising on consumers
1
, Academic year: 2019-2020
CONTENTS
Chapter I
Abstract………………………………………………………………………..…4
1 Introduction…………………………………………………….………5
1.1 Research questions………………………………………………….……..6
2 Literature review…………………………………………………………….……6
2.1 Advertising and its definitions…………………………………………/…….8
2.2 Brief history of advertising …………………………………………..……...11
2.3 Techniques of advertising…………………………………………….....….11
2.3.1 Emotional appeals technique…………………………………:………..11
2.3.2 Bangwagon technique …………………………………………..….….12
2.3.3 Endorsement technique…………………………………………...……12
2.3.4 Ideal family technique …………………………………………………13
2.3.5 Patriotic ads technique …………………………………………...……13
2.3.6 Statistic ads technique ……………………………………………...…13
2.4 Social media……………………………………………………………….…14
2.5 Type of social media……………………………………………………..…..14
2.5.1 Facebook……………………………………………………….…….…15
2.5.2 Twitter……………………………………………………….……….…15
2.5.3 Youtube……………………………………………………….………...15
2.5.4 Instagram………………………………………………………………...…...16
2.5.5 LinkedIn………………………………………………………....….….16
2.5.6 Whatsapp………………………………………………………....….…16
2.6 Facebook Background………………………………………………..…..…...17
2.7 Facebook and advertising ………………………………………………….…18
2.8 Attitudes of consumers toward Facebook advertising …………….. ..…..….19
2
, Conclusion ……………………………………………………………….……20
Chapter II
1 Research methodology……………………………………………………..………20
1.2 Introduction……………………………………………………………..……20
1.3 Research dsign…………………………………………………………….…21
1.4 Data collection……………………………………………………….……..21
1.5 Target population and Sampling……………………………………..……..22
Conclusion………………………………………………………………...……22
Chapter III
1.Presentation,analysis and discuss data………………………………………………22
1.1 Presentation and analysis of data………………………………………………….22
1.Data discussion………………………………………………………………………41
2.General conclusion………………………………………………………..…………36
Annexes…………………………………………………………………………….….42
References…………………………………………………………………………..…45
3
, Abstract
As the social media are advanced the advertising becomes very important in consumers
daily life to achieve their needs whether to look for informations about products or services
they want to buy. The modern adverting is used through new tools of communication such as
social media and websites or through channel TV. To define features of products or services.
The traditional advertising was not interest more in attitudes of consumer and just deals with
the product or brand and the way the advertiser presents them to clients , but today the new
advertising interests more in attitudes and needs of people about goods or services .This
research discusses the impact of the advertising through Facebook on consumers .
4
