The Size, Nature and Growth of total
demand for the products and
services
, 01. Market Size
Why is there a need to determine the
market size of a certain business?
02. Two Approaches of
Identifying Market Size 04. Market Growth
2.1 Top-Down Approach Will my business be profitable in the fut
2.2 Bottom-Up Approach
03. Market Nature
What is the nature of my business?
05. Determinants of Deman
for a product or service
What are the factors that affects the de
my product or service?
demand for the products and
services
, 01. Market Size
Why is there a need to determine the
market size of a certain business?
02. Two Approaches of
Identifying Market Size 04. Market Growth
2.1 Top-Down Approach Will my business be profitable in the fut
2.2 Bottom-Up Approach
03. Market Nature
What is the nature of my business?
05. Determinants of Deman
for a product or service
What are the factors that affects the de
my product or service?
