BBA 2551
Intercultural Management
Columbia Southern University
BBA 2551
Deresky (2017) tells us that managers can not only be aware of cultural variables in the
workplace but they must also learn how to appreciate cultural diversity and build
constructive working relationships around the world. When building these relationships it
is important for managers not to have an ethnocentric outlook. With the vast number of
cultural differences around the world it’s important for a manager to take time and become
familiar with those differences within their business. Deresky (2017) suggests that a
cultural profile is what will allow clear communication and set realistic expectations when
conducting business abroad.
When negotiating for a company that is based in India attempting to do business with
Chinese officials, there are potentially three different cultures interacting to broker a deal that
suits all parties. This would be a difficult task to accomplish negotiating with someone from
your own cultural background so doing this with three different cultural outlooks would
definitely require the use of a cultural profile. A cultural profile would allow the manager to
understand the outlooks of the company they are negotiating with and ensure that they are
adhering to the expectations of negotiations for the company they are working for. Deresky
(2017) states that managers have the ability to gather information about cultures from several
resources such as personal observation, conversations with those familiar with the culture and
current research (Deresky, 2017, p. 96). Creating a cultural profile will give managers an
outline of how to navigate through conflicts as they arise within the negotiations. A cultural
profile will also help in finding the most effective way to gain a more favorable outcome when
negotiating with those from different cultures than your own.
Intercultural Management
Columbia Southern University
BBA 2551
Deresky (2017) tells us that managers can not only be aware of cultural variables in the
workplace but they must also learn how to appreciate cultural diversity and build
constructive working relationships around the world. When building these relationships it
is important for managers not to have an ethnocentric outlook. With the vast number of
cultural differences around the world it’s important for a manager to take time and become
familiar with those differences within their business. Deresky (2017) suggests that a
cultural profile is what will allow clear communication and set realistic expectations when
conducting business abroad.
When negotiating for a company that is based in India attempting to do business with
Chinese officials, there are potentially three different cultures interacting to broker a deal that
suits all parties. This would be a difficult task to accomplish negotiating with someone from
your own cultural background so doing this with three different cultural outlooks would
definitely require the use of a cultural profile. A cultural profile would allow the manager to
understand the outlooks of the company they are negotiating with and ensure that they are
adhering to the expectations of negotiations for the company they are working for. Deresky
(2017) states that managers have the ability to gather information about cultures from several
resources such as personal observation, conversations with those familiar with the culture and
current research (Deresky, 2017, p. 96). Creating a cultural profile will give managers an
outline of how to navigate through conflicts as they arise within the negotiations. A cultural
profile will also help in finding the most effective way to gain a more favorable outcome when
negotiating with those from different cultures than your own.
