Columbia Southern University
MKT 5302 Strategic Digital Marketing
Unit I Literature Review
Introduction
The following literature review serves as a research-based paper to disclose the
problems within Sun Coast while using scholarly articles to support those issues. The six
identified concerns within Sun Coast consist of sound-level exposure, particulate matter,
safety effectiveness, lead exposure, new employee training and return on investment. Each
of those areas will be briefly discussed below. The articles mentioned and will include: the
title, publication information, and explanations of how the article relates to the problem of
Sun Coast. The purpose of this literature review is to reveal and address the concerns with
Sun Coast.
Sound-Level Exposure
The article chosen to address the concerns with hearing loss is called, “Top 10 Causes
of
Hearing Loss in the Construction and Heavy Equipment Industry.” Author Jim Kruckow,
provided this information to inform people about the danger of hearing loss and hearing
protection. Sound-level exposure has been a concern for Sun Cost being that many of their
workers must operate around high noise levels. According to the National Institute on
Deafness and Other Communication Disorders (NIDCD), a long or repeated exposure to
sounds at or above 85 dBA can cause hearing loss. As reported by the Center for Disease
Control and Prevention, loud noise above 120 dB can cause immediate harm to your ears.
Typically, workers use a variety of heavy equipment that echoes extremely loud. An
efficient way to mitigate this problem could be to invest in purchasing industrial noise
cancelling headsets. If
, the budget of the Sun Coast can’t afford to implement the necessary equipment for workers,
isolating the noise source in an insulated room or enclosure could be another option.
Particulate Matter
Particulate matter is defined as a mixture of liquid and solid particles like soot,
smoke, dirt and dust. The article chosen to address the concerns with particulate matter is
called “Heavy Metals in Contaminated Soils: A Review of Sources, Chemistry, Risks and
Best Available Strategies for Remediation.” The article was published by Raymond A.
Wuana and Felix E. Okieimen. The purpose of this scholarly article is to inform individuals
of the disadvantages of contaminants, how it affects employee health, and removal methods
on how to dispose of contaminated soil. Research was conducted to establish if there is a
correlation between particulate matter and the well-being of employees. Exposure to elevated
levels of particulate matter can result in death. Employees constantly move from one
environment to another at Sun Coast which makes monitoring exposure levels very difficult.
Employees are also exposed to various sources of indoor pollution from toxic chemical gases
to volatile organic compounds (VOCs). The authors explain that acid and chelator are the two
best methods for contaminated particles. The goal is to remove the particulate matter and
preserve the natural soil by mixing the soil with solution and solvents. Remediation of soil
contaminated by particles is necessary in order to reduce the associated risks, make the land
resource available for agricultural production, and scale down potential land tenure problems.
New Employee Training
The article selected to support the topic of new employee training is “Creating an
Effective New Employee Orientation Program” that was published by author Karen Wallace.
Before new employment can begin, training must be completed beforehand. Leading up to
training time, certain aspects need to be accounted for. Determining whether old methods