Apple, Inc.
Columbia Southern University
Financial Management/FIN 3301
Apple, Inc. Understanding
the Company
Apple, Inc. is a multinational corporation that creates electronics, software, and media
content. Apple, Inc. has their hands in many different things, such as, retail, media content,
computers, personal devices, software, etc. They also offer services, accessories, network
information, applications, television, and many other things. Apple also has ownership over
many other different companies, and truly has their hands in just about anything you could think
of. Apple continues to grow and expand into new areas every year, which is why it is no shock
that they are as profitable and popular they are. Apple was founded by Steve Jobs in 1976 and is
now run by Tim Cook. According to the reported revenue, Apple made $274,515 million for the
year 2020, which was an overall increase of 5.5% from the year 2019 (MarketLine Company
Profile: Apple Inc., 2021). Every year, they launch new and innovated products that keep them
relevant and keep consumers anticipating.
Investments (Current and Past)
In 2014, Apple, Inc. made the announcement that they would be buying Beats
Electronics. To date, this is one of Apple’s largest investments. They purchased the company for
$3.2 billion. When Apple made this acquisition, it could not have been more thought out and
convenient. They purchased Beats, which was already a pretty popular brand. Beats was