Competitive Pricing
Columbia Southern University
Crafting comprehensive pricing decisions is one of the most thought-provoking endeavors a
business will ever endure. There are many things to deliberate when setting goods or service
costs, and making the incorrect assessment can be expensive. In comparison, cost-based
pricing may be evident in deliberating a price for a particular good, other vital things to keep
in mind. Apart from production costs, another essential portion to contemplate is how the
goods react to an adjustment in price. The demand for goods remains relatively unwavering
when price alters, and these goods are deemed inelastic.
On the other hand, the demand for elastic goods will be sensitive to price fluctuations, and as
price ascents, their demand will go down. Goods are commonly inelastic if they are essential
and have no alternatives or only one or very few suppliers. Elastic goods are frequently
nonessential, many competitors offer the good, or a substitution for the good is readily
available.
Housing is an illustration of an inelastic good as there is no replacement. It is procured or
rented infrequently, and it is challenging to substitute in the compressed timeframe. If
apartment leasing prices are escalating in a particular location, there are no selections for
tenants as housing is necessary, and another product cannot be interchanged. While it is