MKT 3302
Unit IV Project
E-Marketing Plan: Part II
Columbia Southern University
Unit IV Project – E-marketing Plan: Part II
Situation Analysis
The company name is Nomad Coffee Co. and our main product for sale is of course
brewed coffee. We offer fair-trade coffee beans, roasted and grinded fresh in-house. We have the
fresh ground coffee for sale in packages, our brewed coffee and coffee drinks, hot teas and
seasonal bakery items. We have zero chain competitors nearby and only a couple of chain
breakfast restaurants fairly close. We have distributors that we deal with in Peru, Guatemala and
Puerto Rico that we obtain our fair-trade coffee beans. They are obtained in a way that helps their
community and helps the environment as well. We will also use both of these facts as part of our
marketing campaign.
The Covid-19 pandemic has hurt a lot of businesses in the restaurant and bar sector but
we will continue to thrive because not only do we have an efficient and easily accessible drive-
thru window but we have also branched out our business during the recent pandemic. We have
branched out and have agreed to work with Door Dash and Uber Eats so that we can increase our
business in the area and offer delivery without having to do the delivery ourselves with a small
staff. Since we live in a smaller area this is actually beneficial because there are not many
restaurants on either delivery app.
SWOT Analysis
Strengths – We have well-trained employees and currently a small staff which is actually
Unit IV Project
E-Marketing Plan: Part II
Columbia Southern University
Unit IV Project – E-marketing Plan: Part II
Situation Analysis
The company name is Nomad Coffee Co. and our main product for sale is of course
brewed coffee. We offer fair-trade coffee beans, roasted and grinded fresh in-house. We have the
fresh ground coffee for sale in packages, our brewed coffee and coffee drinks, hot teas and
seasonal bakery items. We have zero chain competitors nearby and only a couple of chain
breakfast restaurants fairly close. We have distributors that we deal with in Peru, Guatemala and
Puerto Rico that we obtain our fair-trade coffee beans. They are obtained in a way that helps their
community and helps the environment as well. We will also use both of these facts as part of our
marketing campaign.
The Covid-19 pandemic has hurt a lot of businesses in the restaurant and bar sector but
we will continue to thrive because not only do we have an efficient and easily accessible drive-
thru window but we have also branched out our business during the recent pandemic. We have
branched out and have agreed to work with Door Dash and Uber Eats so that we can increase our
business in the area and offer delivery without having to do the delivery ourselves with a small
staff. Since we live in a smaller area this is actually beneficial because there are not many
restaurants on either delivery app.
SWOT Analysis
Strengths – We have well-trained employees and currently a small staff which is actually
