Running head: UNIT III CASE STUDY
Unit III Case Study
Columbia Southern University
Kraft Foods is one of hugest and wide-reaching merchandising multinational
establishment in the retail market in the United States and countries abroad responsible for
commodity items of cased packaged subsistence for maintaining life and growth. Expanding
miles across the globe in over 150 localities to include, Canada, Europe, Latin America, Asia
Pacific, Africa, and the Middle East has served the organization well in attracting a diversity of
consumers (Kraft Foods, 2009).
Kraft Foods headquarters is based in Northfield, Illinois, and essentially managing day-
to-day functions the U.S. and Canada. The company employees well over 22, 000 plus
workforce, generating over 18 million in earnings during the company’s fiscal annual years. The
company’s average increase is well over 71% on the average during the year, with net profit
gains at well over 2 million in the gaining year (MarketLine, 2014).
Kraft Foods manages seven divisions concentrating on chesses, cold-cut meats (e.g.
hotdogs), chilled meals, a wide selection of liquid refreshments, sweets (e.g. puddings),
packaged nuts, and outbound selected items distributed throughout Canada. The United States
establishment focus on meat and cheese items, liquid refreshments, the Canadian side of the
house distribution management is peanut butter and coffee, and advertisement to include
production matching products disperse throughout the U.S. (MarketLine, 2014).
Kraft Foods also consist of two elements Kraft North America and Kraft International
with annual fiscal revenue over 1 billon in transactions yearly, to include merchandise reaching
, worldwide of at least 99% families throughout the continent. Kraft is a byproduct of Phillip
Morris tobacco giant, which resulted from a union of Kraft and General Mills, in the early 80’s
ensuring control of category specific product development and unification of product offerings
(Kraft Foods, Inc. 2004).
Kraft Foods mass produce all of services through large scale industrial production and
manage operations in various locations in 56 countries. 2012 Kraft Foods also changed its name
to Mondelez. The same year through 2015. Mondelez set in motion avenues to launch into
various markets across the globe resulting in new products/services in the European market,
Asian market (e.g. China), South America, India (e.g. Bahrain), the United Kingdom, Spain,
Russia, African nations expanding products globally (Mondelez International, Inc. 2020).
Strengths of Kraft Foods are various byproducts offerings accompanied by a variety of
marquee selection line. Strong global distribution network that can attract new opportunities and
products introduced in new markets. Global strategic innovation and working relationship with
Facebook, Google, and twitter for mobile-first experience between audiences and brands
(Mondelez International, Inc. 2020).
There are various offerings of a broad products to include beverages (e.g. coffee, various
juices, cheeses, snack packs, dinners, condiments generating sales of goods relating to the
company’s primary operation of production and distribution across the globe. With over 150
localities’ products are reaching the shelves, freezers, bins, in smallest of corner stores to
supercenters, drugstores, empowering and placing the product at the fingertips for the shopper in
numerous markets (Kraft Foods Inc. 2004). And the use of various technology working
relationships (e.g. Google, Facebook) to reach and capitalize on the changing needs of the
audience through advertisement strengthening the transitional customer base (Mondelez
International, Inc. 2020).
Unit III Case Study
Columbia Southern University
Kraft Foods is one of hugest and wide-reaching merchandising multinational
establishment in the retail market in the United States and countries abroad responsible for
commodity items of cased packaged subsistence for maintaining life and growth. Expanding
miles across the globe in over 150 localities to include, Canada, Europe, Latin America, Asia
Pacific, Africa, and the Middle East has served the organization well in attracting a diversity of
consumers (Kraft Foods, 2009).
Kraft Foods headquarters is based in Northfield, Illinois, and essentially managing day-
to-day functions the U.S. and Canada. The company employees well over 22, 000 plus
workforce, generating over 18 million in earnings during the company’s fiscal annual years. The
company’s average increase is well over 71% on the average during the year, with net profit
gains at well over 2 million in the gaining year (MarketLine, 2014).
Kraft Foods manages seven divisions concentrating on chesses, cold-cut meats (e.g.
hotdogs), chilled meals, a wide selection of liquid refreshments, sweets (e.g. puddings),
packaged nuts, and outbound selected items distributed throughout Canada. The United States
establishment focus on meat and cheese items, liquid refreshments, the Canadian side of the
house distribution management is peanut butter and coffee, and advertisement to include
production matching products disperse throughout the U.S. (MarketLine, 2014).
Kraft Foods also consist of two elements Kraft North America and Kraft International
with annual fiscal revenue over 1 billon in transactions yearly, to include merchandise reaching
, worldwide of at least 99% families throughout the continent. Kraft is a byproduct of Phillip
Morris tobacco giant, which resulted from a union of Kraft and General Mills, in the early 80’s
ensuring control of category specific product development and unification of product offerings
(Kraft Foods, Inc. 2004).
Kraft Foods mass produce all of services through large scale industrial production and
manage operations in various locations in 56 countries. 2012 Kraft Foods also changed its name
to Mondelez. The same year through 2015. Mondelez set in motion avenues to launch into
various markets across the globe resulting in new products/services in the European market,
Asian market (e.g. China), South America, India (e.g. Bahrain), the United Kingdom, Spain,
Russia, African nations expanding products globally (Mondelez International, Inc. 2020).
Strengths of Kraft Foods are various byproducts offerings accompanied by a variety of
marquee selection line. Strong global distribution network that can attract new opportunities and
products introduced in new markets. Global strategic innovation and working relationship with
Facebook, Google, and twitter for mobile-first experience between audiences and brands
(Mondelez International, Inc. 2020).
There are various offerings of a broad products to include beverages (e.g. coffee, various
juices, cheeses, snack packs, dinners, condiments generating sales of goods relating to the
company’s primary operation of production and distribution across the globe. With over 150
localities’ products are reaching the shelves, freezers, bins, in smallest of corner stores to
supercenters, drugstores, empowering and placing the product at the fingertips for the shopper in
numerous markets (Kraft Foods Inc. 2004). And the use of various technology working
relationships (e.g. Google, Facebook) to reach and capitalize on the changing needs of the
audience through advertisement strengthening the transitional customer base (Mondelez
International, Inc. 2020).
