Monster Energy Drink
Monster Energy Drink
Unit II Essay
Columbia Southern University
MBA 6301 Business Ethics
Many Americans today enjoy the taste of caffeinated beverages that help get them through
the day. Whether they choose to drink coffee or tea, sometimes it may not be enough resulting in
caffeine crashes during mid-day. Energy drink companies have come up with a stimulant energy
drink that have given consumers a revolutionary breakthrough. Monster Energy in particular, has
created an innovative energy drink that helps the consumer obtain longer amounts of energy
throughout the day, with very little crashing. However, many studies have proven that their products
have been responsible for liver damage and many other health concerns that have occurred, They
refused to take accountability for their product. In this assignment, I will be addressing Monster
Energy's products and many issues that have occurred associated with their drinks. I will also
identify certain perceptions in terms of cultural backgrounds and their influential status regarding
Monster Energy Drink (MED).
Ethical dilemma associated with the production and distribution of Monster Energy Drink
MED is an energy drink that has been around since the early millennium. Their major
competitor, Red Bull, is the number one energy drink on the market. Monster Energy Drink has
sponsored many sporting events, such as BMX motocross, skateboarding, NASCAR, and many
others, to say the least. Their infamous logo is hard to forget, as it is posted everywhere as a part of
Monster Energy Drink
Unit II Essay
Columbia Southern University
MBA 6301 Business Ethics
Many Americans today enjoy the taste of caffeinated beverages that help get them through
the day. Whether they choose to drink coffee or tea, sometimes it may not be enough resulting in
caffeine crashes during mid-day. Energy drink companies have come up with a stimulant energy
drink that have given consumers a revolutionary breakthrough. Monster Energy in particular, has
created an innovative energy drink that helps the consumer obtain longer amounts of energy
throughout the day, with very little crashing. However, many studies have proven that their products
have been responsible for liver damage and many other health concerns that have occurred, They
refused to take accountability for their product. In this assignment, I will be addressing Monster
Energy's products and many issues that have occurred associated with their drinks. I will also
identify certain perceptions in terms of cultural backgrounds and their influential status regarding
Monster Energy Drink (MED).
Ethical dilemma associated with the production and distribution of Monster Energy Drink
MED is an energy drink that has been around since the early millennium. Their major
competitor, Red Bull, is the number one energy drink on the market. Monster Energy Drink has
sponsored many sporting events, such as BMX motocross, skateboarding, NASCAR, and many
others, to say the least. Their infamous logo is hard to forget, as it is posted everywhere as a part of
