Summary UnitIV AssignmentTemplate 1.docx MKT 5302 Unit IV Assignment Columbia Southern University MKT 5302 Strategic Digital Marketing Part 1: Digital Marketing Tools (Include a brief introduction here about the chart below that is included in this a

MKT 5302
Unit IV Assignment


Columbia Southern University

MKT 5302 Strategic Digital Marketing



Part 1: Digital Marketing Tools

(Include a brief introduction here about the chart below that is included in this

assignment.)

Digital Marketing Tool Analysis

Digital Marketing Tool Strengths (minimum of 4) Weaknesses (minimum of 2)
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(Now, explain the main strengths of each of the digital marketing tools; analyze each of the

digital marketing tools by providing a real-world scenario in which it would be the most

effective; and describe potential ethical issues that marketers need to be cautious of when using

each of these digital marketing tools, specifically the use of web analytics.)

Part 2: Digital Marketing Platforms

(Include a brief introduction here into the concept of digital marketing platforms and their

overall enhancement of digital marketing tools.)

Digital Marketing Platform #1

(Explain the first platform of your choice. Explain how effective the digital marketing

platform is in enhancing digital marketing tools. Describe how effective the platform could be in

reaching and influencing target markets.)

Digital Marketing Platform #2