Marketing Management
14th Edition Test Bank –
Kotler
$29.99
Marketing Management 14th Edition Test Bank – Kotler
What: TEST BANK
ISBN: 0132102927
Year Published: 2011
, Authors: Kotler
Edition: 14th
Add to cart
Category: MarketingTags: 14th, Edition, Kotler, Management, Marketing, Test
Bank
Description
Reviews (0)
Product Description
Marketing Management 14th
Edition Test Bank – Kotler
Marketing Management 14th Edition Test Bank – Kotler
Sample
Marketing Management, 14e (Kotler/Keller)
Chapter 5 Creating Long-Term Loyalty Relationships
1) Which of the following is true for the modern company
organization chart?
A) Frontline employees are less important than top management.
B) Customers are at the top of the pyramid.
C) Top management is at the top of the pyramid.
D) Customers are less important than middle management.
E) Frontline employees are at the top of the pyramid.
Answer: B
Page Ref: 124
Objective: 1
AACSB: Reflective thinking
,Difficulty: Easy
2) In the modern customer-oriented organizational chart, which of
the following is considered to be at the top of the organizational
pyramid?
A) sales
B) top management
C) front-line people
D) customers
E) middle management
Answer: D
Page Ref: 124
Objective: 1
Difficulty: Easy
3) In a modern customer-oriented organization chart, the ________ of
an organization immediately follow the customer segment.
A) top management
B) marketing department
C) middle management
D) frontline people
E) lower management
Answer: D
Page Ref: 124
Objective: 1
AACSB: Analytic skills
Difficulty: Easy
, 4) ________ is the difference between the prospective customer’s
evaluation of all the benefits and all the costs of an offering and the
perceived alternatives.
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors’ market share rate
Answer: D
Page Ref: 125
Objective: 1
AACSB: Analytic skills
Difficulty: Easy
5) When a consumer considers a product or service, he or she will
choose whichever product or service delivers the highest ________.
A) customer-perceived value
B) customer-perceived cost
C) customer profitability analysis
D) customer equity
E) customer lifetime value
Answer: A
Page Ref: 125
Objective: 1
AACSB: Analytic skills
Difficulty: Easy
14th Edition Test Bank –
Kotler
$29.99
Marketing Management 14th Edition Test Bank – Kotler
What: TEST BANK
ISBN: 0132102927
Year Published: 2011
, Authors: Kotler
Edition: 14th
Add to cart
Category: MarketingTags: 14th, Edition, Kotler, Management, Marketing, Test
Bank
Description
Reviews (0)
Product Description
Marketing Management 14th
Edition Test Bank – Kotler
Marketing Management 14th Edition Test Bank – Kotler
Sample
Marketing Management, 14e (Kotler/Keller)
Chapter 5 Creating Long-Term Loyalty Relationships
1) Which of the following is true for the modern company
organization chart?
A) Frontline employees are less important than top management.
B) Customers are at the top of the pyramid.
C) Top management is at the top of the pyramid.
D) Customers are less important than middle management.
E) Frontline employees are at the top of the pyramid.
Answer: B
Page Ref: 124
Objective: 1
AACSB: Reflective thinking
,Difficulty: Easy
2) In the modern customer-oriented organizational chart, which of
the following is considered to be at the top of the organizational
pyramid?
A) sales
B) top management
C) front-line people
D) customers
E) middle management
Answer: D
Page Ref: 124
Objective: 1
Difficulty: Easy
3) In a modern customer-oriented organization chart, the ________ of
an organization immediately follow the customer segment.
A) top management
B) marketing department
C) middle management
D) frontline people
E) lower management
Answer: D
Page Ref: 124
Objective: 1
AACSB: Analytic skills
Difficulty: Easy
, 4) ________ is the difference between the prospective customer’s
evaluation of all the benefits and all the costs of an offering and the
perceived alternatives.
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors’ market share rate
Answer: D
Page Ref: 125
Objective: 1
AACSB: Analytic skills
Difficulty: Easy
5) When a consumer considers a product or service, he or she will
choose whichever product or service delivers the highest ________.
A) customer-perceived value
B) customer-perceived cost
C) customer profitability analysis
D) customer equity
E) customer lifetime value
Answer: A
Page Ref: 125
Objective: 1
AACSB: Analytic skills
Difficulty: Easy
