WALT DISNEY
AND
THE STRATEGY OF
INTERNATIONAL BUSINESS
, Strategy and the firm
Disney's growth is due to
Diversification the incursion of new
Strategy businesses outside of the
products and markets that
they had in the beginning.
Profitability ● Reducing costs by outsourcing
tasks
ROIC: 7.9% ● Selling experiences for children,
youth and adults, allows adding
value and raising prices Revenues growth: 17.36%
(2018-2019)
● The streaming video business
Profit Growth ● Expanding its cruise line almost
to double in 2023
● Expanding theme parks
Source: Statista 2019
, Value Creation (V-c)
Disney has used marketing and
differentiation strategies based
on people's feelings, nostalgia,
good publicity, good
storytelling, ”Disney Memories”
The price Disney charges is
based on the value it offers to Source: DIVIDEND 2020
consumers, which allows it to
increase its profitability (Hill, C. ● Revenues: 69,750 (in billion U.S.
& Hult, GT,2017) dollars)
● Net profit: 11,054 (in billion U.S.
dollars)
AND
THE STRATEGY OF
INTERNATIONAL BUSINESS
, Strategy and the firm
Disney's growth is due to
Diversification the incursion of new
Strategy businesses outside of the
products and markets that
they had in the beginning.
Profitability ● Reducing costs by outsourcing
tasks
ROIC: 7.9% ● Selling experiences for children,
youth and adults, allows adding
value and raising prices Revenues growth: 17.36%
(2018-2019)
● The streaming video business
Profit Growth ● Expanding its cruise line almost
to double in 2023
● Expanding theme parks
Source: Statista 2019
, Value Creation (V-c)
Disney has used marketing and
differentiation strategies based
on people's feelings, nostalgia,
good publicity, good
storytelling, ”Disney Memories”
The price Disney charges is
based on the value it offers to Source: DIVIDEND 2020
consumers, which allows it to
increase its profitability (Hill, C. ● Revenues: 69,750 (in billion U.S.
& Hult, GT,2017) dollars)
● Net profit: 11,054 (in billion U.S.
dollars)
