Business Strategy
Module Code: 6WBS0009-0901-2018
Group Report on: The positioning of the fast
fashion market
Group Name: Keen Learners
Group Members Names:
Team Leader: Hamza Ayub Khan_18000500
Member # 1: Maleeha Nadeem_18000703
Member # 2: Faraz Zameer_18011035
Date: 28/10/18
, Table of Contents
Executive Summary 3
Introduction…………………………………………………………………………………….3
PESTEL ANALYSIS………………………………………………………………………….4
Political………………………………………………………………………………………...4
Economic………………………………………………………………………………………5
Social…………………………………………………………………………………………..5
Technological………………………………………………………………………………….6
Environmental…………………………………………………………………………………6
Legal 6
Porter’s Five Forces of Competitive Position 7
Analysis of Porter’s Five Forces…………………………………………………………….7
Supplier Power………………………………………………………………………………..8
Buyer Power…………………………………………………………………………………..8
Competitive Rivalry…………………………………………………………………………...8
Threat of Substitution…………………………………………………………………………8
Threat of new Entry 9
References 10
Module Code: 6WBS0009-0901-2018
Group Report on: The positioning of the fast
fashion market
Group Name: Keen Learners
Group Members Names:
Team Leader: Hamza Ayub Khan_18000500
Member # 1: Maleeha Nadeem_18000703
Member # 2: Faraz Zameer_18011035
Date: 28/10/18
, Table of Contents
Executive Summary 3
Introduction…………………………………………………………………………………….3
PESTEL ANALYSIS………………………………………………………………………….4
Political………………………………………………………………………………………...4
Economic………………………………………………………………………………………5
Social…………………………………………………………………………………………..5
Technological………………………………………………………………………………….6
Environmental…………………………………………………………………………………6
Legal 6
Porter’s Five Forces of Competitive Position 7
Analysis of Porter’s Five Forces…………………………………………………………….7
Supplier Power………………………………………………………………………………..8
Buyer Power…………………………………………………………………………………..8
Competitive Rivalry…………………………………………………………………………...8
Threat of Substitution…………………………………………………………………………8
Threat of new Entry 9
References 10
