UNIT: 6 BUSINESS DECISION MAKING
HND BUSINESS
,CONTENTS PAGE No.
CHAPTER-1
INTRODUCTION BDM________________________________5
RESEARCH________________________________________5
PROJECT INTRODUCTION___________________________5
PRODUCT INTRO___________________________________5,6,7,8,9,10
EXHIBITION_____________________________________11
PRIMARY RESEARCH___________________________________11
SECONDARY RESEARCH_________________________________11
PRIMARY DATA____________________________________12
SECONDARY DATA__________________________________12
CHAPTER-2
RESEARCH METHODOLOGY___________________________13
DEFINING QUESTIONNAIRE___________________________13
OWN QUESTIONNAIRE_______________________________13
STRUCTURES OF QUESTIONNAIRE_____________________13
STRUCTURED QUESTIONNAIRE________________________13
UNSTRUCTURED QUESTIONNAIRE_____________________13,14
SEMI-STRUCTURED QUESTIONNAIRE___________________14
MODE OF FILLING________________________________14
,INTERVIEWER-LED_______________________________14
SELF-COMPLETION_______________________________14
DEFINING INTERVIEWS____________________________15
STRUCTURES OF INTERVIEW________________________15
STRUCTURED INTERVIEW__________________________15
UNSTRUCTURED INTERVIEW_______________________15
SEMI-STRUCTURED INTERVIEW_____________________15,16
ENVIRONMENT__________________________________16
FORMAL INTERVIEW______________________________16
INFORMAL INTERVIEW____________________________16
OBSERVATION DEFINITION________________________16
STRUCTURES OF OBSERVATION____________________16
STRUCTURED OBSERVATION______________________16,17
UNSTRUCTURED OBSERVATION____________________17
PURPOSE SHARING______________________________17
OVERT OBSERVATION___________________________17
COVERT OBSERVATION__________________________17,18
PARTICIPATION________________________________18
PARTICIPANT__________________________________18
NON-PARTICIPANT_______________________________18
, CHAPTER 3
DATA ANALYSIS AND
GRAPHS/TRENDLINE_______________18,19,20,21,22,23,24,25,26,27,2
8,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,5
1,52,53,54,55,56,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71
CHAPTER 4
RESULTS AND
RECOMMENDATIONS_____________________71,72,73,74
CHAPTER 5
PROJECT PLANNING___________________________74,75,76,77,78
ANNEXURE-
1_____________________________________78,79,80,81,82,83,84,85
REFERENCES_____________________________________85,86,87
HND BUSINESS
,CONTENTS PAGE No.
CHAPTER-1
INTRODUCTION BDM________________________________5
RESEARCH________________________________________5
PROJECT INTRODUCTION___________________________5
PRODUCT INTRO___________________________________5,6,7,8,9,10
EXHIBITION_____________________________________11
PRIMARY RESEARCH___________________________________11
SECONDARY RESEARCH_________________________________11
PRIMARY DATA____________________________________12
SECONDARY DATA__________________________________12
CHAPTER-2
RESEARCH METHODOLOGY___________________________13
DEFINING QUESTIONNAIRE___________________________13
OWN QUESTIONNAIRE_______________________________13
STRUCTURES OF QUESTIONNAIRE_____________________13
STRUCTURED QUESTIONNAIRE________________________13
UNSTRUCTURED QUESTIONNAIRE_____________________13,14
SEMI-STRUCTURED QUESTIONNAIRE___________________14
MODE OF FILLING________________________________14
,INTERVIEWER-LED_______________________________14
SELF-COMPLETION_______________________________14
DEFINING INTERVIEWS____________________________15
STRUCTURES OF INTERVIEW________________________15
STRUCTURED INTERVIEW__________________________15
UNSTRUCTURED INTERVIEW_______________________15
SEMI-STRUCTURED INTERVIEW_____________________15,16
ENVIRONMENT__________________________________16
FORMAL INTERVIEW______________________________16
INFORMAL INTERVIEW____________________________16
OBSERVATION DEFINITION________________________16
STRUCTURES OF OBSERVATION____________________16
STRUCTURED OBSERVATION______________________16,17
UNSTRUCTURED OBSERVATION____________________17
PURPOSE SHARING______________________________17
OVERT OBSERVATION___________________________17
COVERT OBSERVATION__________________________17,18
PARTICIPATION________________________________18
PARTICIPANT__________________________________18
NON-PARTICIPANT_______________________________18
, CHAPTER 3
DATA ANALYSIS AND
GRAPHS/TRENDLINE_______________18,19,20,21,22,23,24,25,26,27,2
8,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,5
1,52,53,54,55,56,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71
CHAPTER 4
RESULTS AND
RECOMMENDATIONS_____________________71,72,73,74
CHAPTER 5
PROJECT PLANNING___________________________74,75,76,77,78
ANNEXURE-
1_____________________________________78,79,80,81,82,83,84,85
REFERENCES_____________________________________85,86,87
