When you think about design thinking, what comes to mind? Perhaps IDEO, maybe user
journey maps?
“Design,” said Steve Jobs, ‘is a funny word.”
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so
complicated.” — Paul Rand
Today, we will be talking about design thinking in the F&B industry, specifically how
design thinking can be used to drive innovation and transform organisations in a post
Covid-19 world.
, Before we jump in, let us briefly introduce you to the design thinking process.
Design thinking is the balancing act of putting people, business and technology together
but always starting with what users find desirable or what they need; innovation takes
place when you combine market desirability, business viability and technological
feasibility.
Underpinning Design Thinking is the iterative process of empathizing with users and
uncovering their needs, then ideating or brainstorming solutions to solve the problem(s)
identified, and finally prototyping and testing the proposed solution.
journey maps?
“Design,” said Steve Jobs, ‘is a funny word.”
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so
complicated.” — Paul Rand
Today, we will be talking about design thinking in the F&B industry, specifically how
design thinking can be used to drive innovation and transform organisations in a post
Covid-19 world.
, Before we jump in, let us briefly introduce you to the design thinking process.
Design thinking is the balancing act of putting people, business and technology together
but always starting with what users find desirable or what they need; innovation takes
place when you combine market desirability, business viability and technological
feasibility.
Underpinning Design Thinking is the iterative process of empathizing with users and
uncovering their needs, then ideating or brainstorming solutions to solve the problem(s)
identified, and finally prototyping and testing the proposed solution.
